Audi presents the new Audi e-tron GT and Audi Q4 Sportback e-tron on the DAZN sports platform in Austria

How can consumers be reached in the highest possible quality on the big screen in the living room, but also on the move with non-linear TV? Audi Austria addressed this question in cooperation with the Porsche Media & Creative agency and solved this challenge by choosing DAZN: a high-quality and exclusive program from the world of sports - from the German Soccer Bundesliga to the UEFA Champions League to the NFL or WWE. The live sports streaming platform has recently been distributed in Austria by Goldbach Austria - the screen marketer and specialist for Advanced TV.

To promote the Audi e-tron GT and Q4 Sportback e-tron, Audi is the first mover in Austria to rely on the DAZN streaming platform. This will make it possible to reach above all those consumers who are interested in the highest-reach sports content, such as the German Soccer Bundesliga and UEFA Champions League.

"With the premium sports environment, Audi is reaching male, young, streaming-savvy sports program viewers who were previously considered "unreachables" and who also have relevant income. A perfect fit profile for promoting the new Audi models," says Goldbach Sales Director Digital Wolfgang Pernkopf about the current campaign, which runs until December 2021.

Audi Austria Marketing and Sales Director Bernhard Loos explains the motivation behind the campaign on DAZN: "Audi associates many things with soccer: passion, dynamism, performance and a love of perfection. We also know the competition, have to keep the focus and stay on track. As a partner of FC Red Bull Salzburg, we want to create electrifying moments not only on the road, but also in the stadiums. Together with the Porsche Media & Creative agency, we have found another progressive and high-quality way to address our target group with DAZN. Whether at home in front of the TV or on the road - through DAZN we can present our new Audi models at any time and inspire our customers."

The DAZN streaming platform focuses primarily on live sports content. There is a focus on soccer. However, U.S. sports such as NBA, NFL, boxing and much more are also broadcast. Soccer fans will be able to watch all UEFA Champions League matches and goals live on DAZN from the 2021/22 season thanks to a cooperation with Sky Austria, including a conference option. In addition, the online streaming platform will show all German Bundesliga games live on Friday evenings and Sundays from the coming season. That's a total of 106 games per season, 103 of them exclusive.

DAZN combines the best of both worlds and offers a unique combination of TV & digital. While the advantages from the classic TV world, such as reach, professionally produced content as well as brand safety in the form of regulated and recognized platforms are guaranteed, the OTT platform also offers its advertising partners the USPs of the digital world with advanced campaign measurability as well as innovative product developments.