Amsterdam/Vienna/Küsnacht, November 11, 2024 - Azerion Group NV, one of the leading digital advertising and entertainment media platforms in Europe, today announced the acquisition of Goldbach Austria GmbH, one of the leading marketers and intermediaries of digital and linear advertising in the DACH region. This partnership marks a significant step for both companies and promises growth momentum, innovation and attractive advertising opportunities in Austria.

The Azerion Group will take over the business operations of Goldbach Austria, including responsibility for existing clients and partners. The experienced Goldbach Austria team will remain with the company and will continue to manage client relationships and operational functions as part of the Azerion Group. The transaction is subject to the approval of the Austrian Federal Competition Authority. The Goldbach brand will be retained for the time being.

Sebastiaan Moesman, Chief Strategy Officer Azerion, is enthusiastic: “This step is a game changer for our presence in the DACH region. With Goldbach's extensive network and strong partnerships with key players and publishers, we can reach the Austrian audience in a unique way - an ideal complement to the Azerion platform. Goldbach Austria's strengths and experience in digital out-of-home, linear TV, CTV and display advertising will enable significant growth and provide valuable momentum for the Group on a global scale. With this acquisition, Azerion is now one of the most important players in the digital advertising market in the DACH region and has a clear competitive advantage thanks to its strong position in Austria.”

Josef Almer, CEO Goldbach Austria, adds: “The cooperation with the Azerion Group is a great opportunity for Goldbach Austria. With Azerion, we will have a strong parent company from the European media landscape at our side in the future, which has advanced technology, extensive resources and a broad inventory across all screen media. We are highly motivated to further develop the Austrian market together with Azerion and to sustainably enrich it with fresh, innovative ideas.”

Christoph Marty, CEO of the Goldbach Group, concludes: “I am very pleased that Goldbach Austria has found a perfect new partner in Azerion and I am confident that this cooperation will be very successful for both sides. I wish the entire team every success on their journey together!