Media Sales Professional Christopher Miesbauer Advances to Head of Digital out of Home Sales at Goldbach Austria
The resume of digital marketing expert Christopher Miesbauer, 44, reads like a who's who of the Austrian media industry. After News, Red Bull Media House, Mediaprint and Gewista, the mediasales expert lands at screen marketer Goldbach Austria. As Head of Sales, the father of a daughter will drive the Digital out of Home division and contribute his more than 20 years of sales experience.
The newly created position and the recent increase in the sales team will enable Goldbach Austria to meet the growing demand for campaigns in Austria's widest-reach DOOH network. The emerging field of digital outdoor advertising is not only growing steadily at Goldbach in terms of quantity - the portfolio is also developing excellently in technical terms: almost all screens can already be controlled programmatically.
"I am very pleased to be working with the team to further expand the DOOH offering here in Austria and to get advertisers excited about Goldbach's outdoor advertising channels in both the programmatic and "classic" areas.I also find the existing and future possibilities of cross-media campaign solutions with online, mobile and TV, which arise almost automatically due to Goldbach's comprehensive screen portfolio, particularly exciting," says Christopher Miesbauer, describing his area of responsibility.
Ralf Schalkhammer, Sales Director TV & Digital out of Home, is pleased about the new addition: "With Christopher we can welcome a prominent newcomer and thus complement our team. With his profound know-how and his excellent network, we will continue to drive the Digital out of Home success story in Austria."