Azerion and SoundCloud enter into dynamic partnership to further develop advertising

The strategic collaboration combines Azerion's robust technology with SoundCloud's strong user base to unlock new growth opportunities, increase audience engagement and generate significant revenue potential. Together, the two companies are setting new standards for innovation in the digital landscape.

Through this partnership, SoundCloud will fully monetize its premium display and video inventory in 15 key markets, including the UK, Germany, France, Italy, the Netherlands, Ireland, Spain, Portugal, Belgium, Switzerland, Austria and the Nordics. Azerion will manage SoundCloud's inventory across direct and programmatic channels (excluding Open Market), ensuring seamless execution and maximum advertising impact.

As an extension of this collaboration, SoundCloud will also monetize its audio, display and video inventory in Mexico, leveraging Azerion's strong position in this growing market.

Cem Temur, Director of Audio at Azerion, is excited about the collaboration: "At Azerion, we are committed to pushing the boundaries of digital advertising and this partnership with SoundCloud marks an exciting new chapter. By combining our advanced technology with SoundCloud's vast and engaged audience, we are unlocking new opportunities for advertisers to connect with listeners in meaningful ways. This collaboration not only strengthens our global presence, but also sets a new standard for innovation in advertising."

Jonathan Kopitko, Senior Director, Global Partnerships at SoundCloud, emphasizes the importance of the collaboration: "By combining Azerion's state-of-the-art infrastructure with SoundCloud's extensive global reach, this partnership will unlock new revenue opportunities for channels such as video and display, while driving long-term growth for both brands."