Carina Biedermann joins Goldbach as Key Account Manager TV and Digital-out-of-Home
With Carina Maria Biedermann, 36, an experienced sales expert completes the team of the screen marketer Goldbach Austria. As Key Account Manager for TV and DOOH, she is responsible for marketing the target group TV channels Nickelodeon Austria, Comedy Central Austria, SPORT1, DMAX Austria, TLC Austria and A1now. In addition, she is in charge of the country's largest digital out-of-home network* with more than 8,000 screens throughout Austria.
The Viennese brings with her many years of experience as Sales Manager of WOMAN and as Advertising Consultant at Manstein Verlag. The graduate of the WU course for advertising and sales has also worked on the agency side. Last but not least, she can draw on several years of sales experience in the automotive industry (Mercedes, Peugeot) and incorporate the relevant industry know-how into her new area of responsibility within the Goldbach sales team.
"TV marketing at Goldbach is characterized above all by unique brands that know their viewers very well and are often even part of the respective target group lifeworlds," Carina Biedermann describes the USP of the TV portfolio and adds with regard to her second new area of responsibility: "In the DOOH area, I find the variety offered by programmatic bookability particularly exciting. This creates numerous opportunities to present a product in the best possible way and to really address target groups individually via digital outdoor advertising."
Ralf Schalkhammer, Sales Director Goldbach Media Austria is pleased about the new addition: "With Carina Biedermann we were able to win a committed media and sales personality - a valuable gain for our team and a right and important step to professionally master our next milestones. Welcome on board Goldbach."
*AmbientMeter Study 2021: Advertisers reach 64.4% of all Austrians aged 14-69, making the Goldbach DOOH network the widest-reach comprehensive total offering in digital outdoor advertising in Austria.