A dream start for the completely revamped Heute.at: In its reach data published on Wednesday, the independent Austrian Web Analytics (ÖWA) shows that Heute.at already has 3.62 million readers for October 2023 - with this sensational figure, Heute.at is the clear market leader among all private media offerings that operate individual or umbrella offerings. Within just one month, 402,162 new unique users were added.
"Heute" publisher Dr. Eva Dichand and Managing Director Wolfgang Jansky see the market offensive launched at the beginning of October fully confirmed: "The new ÖWA figures underline the enormous power of the 'Heute' brand in the digital age. It was absolutely the right decision to focus on a modern 'online first' strategy. We are delighted that our readers like the new, clearly laid out site."
This is underlined by the many new app downloads. The number of unique clients reached via mobile app increased by over 17% in October.
Head of Marketing Alexander Leitner (COO Goldbach Austria) can offer all advertising partners a new total reach of 51.2 percent on the domestic online market. "With the completely renewed Heute.at, we not only offer our readers a modern and clear news experience, but also create even better placement opportunities for our advertising partners for their brands. The strong ÖWA figures clearly confirm the 'online first' strategy and open up new opportunities for our customers to present their messages throughout Austria in a wide-reaching and targeted manner," says Leitner.
"Heute" Sales Managing Director Gernot Fischer, Bakk. Phil, MBA, points out the potential of the brand: "With our compact and informative print edition, we also reach 666,000 people every day and are by far the number one free daily newspaper in the country. The future is cross-media - 'Heute' scores points here with tailor-made solutions and attractive packages."
"Heute" editor-in-chief Clemens Oistric: "These dream figures exceed all our expectations. I would like to extend a warm welcome to all our new readers and thank our loyal regular readers from the bottom of my heart. The editorial team has made a clear promise: We will continue to write the stories that no one else writes!"
Österreichische Webanalyse, October 2023, individual offers; Austrian Internet Monitor 2022
Media-Analyse 2022/23; in terms of readers per issue, daily newspaper and free daily newspaper category. Details on the fluctuation range www.media-analyse.at.