Goldbach Austria further strengthens sales team: Evelyn Dachs appointed Key Account Manager TV&DOOH
Evelyn Dachs, 34, who studied communications management, joins screen marketer Goldbach as Key Account Manager TV&Digital out of Home.
In this role, the Upper Austrian native will work with her colleagues* to look after the well-known TV brands DMAX, TLC, CANAL+ FIRST, Comedy Central, Nickelodeon and LAOLA1, and will be responsible for marketing the highest-reach digital out-of-home network in Austria.
"I find it extremely exciting to bring the two areas of digital-out-of-home and TV closer to advertising customers* as part of Goldbach's 360° screen offering. I'm particularly attracted to the innovative power of DOOH marketing - and especially the possibility of programmatically targeting almost the entire digital outdoor advertising network throughout Austria - as well as the target groups, which tend to be young and which we can address very precisely via the TV station portfolio. I'm looking forward to making my contribution and implementing successful advertising campaigns together with our customers and their media agencies," says Evelyn Dachs, describing the fascination of her new job.
A graduate digital business manager with advanced training in pharmaceutical marketing, she has many years of experience in marketing print media. Most recently, she distinguished herself as Sales Manager for Apotheker Krone, Ärzte Krone and Krone Gesund and was previously Junior Key Account Manager at Kleine Zeitung.
Ralf Schalkhammer, Sales Director TV&Digital out of Home, is pleased about the new addition: "We are currently expanding our sales team in the DOOH and TV area intensively in order to meet the increasing customer demand. Evelyn convinced us not only with her sales experience and education, but also with her strong communication skills. She is an ideal addition to the existing team and will bring our diverse portfolio closer to customers in a professional and profitable way," says Ralf Schalkhammer, spreading roses to his Key Account Manager.