Goldbach Austria Markets WeTransfer in Austria

Goldbach Austria is taking over the marketing of WeTransfer's advertising inventory in Austria with immediate effect. The latest addition to the media marketer's portfolio also marks the first product launch following its integration into the Azerion Group. 

Alexander Leitner, Managing Director and CCO of Goldbach Austria, is enthusiastic: “With attention-grabbing advertising opportunities that are unique in Austria and a wide range of booking options, especially in the branding area, WeTransfer offers advertisers a unique platform for their presence. During the upload of the files, a long attention span is created among the users. We are particularly pleased to be able to usher in the new era as part of the Azerion Group with this prominent portfolio partner. Other exciting products are already in the starting blocks.”

WeTransfer reaches 680,000 unique users per month in Austria and is considered a pioneer of full-screen advertising. Creative ads are displayed in full-screen mode to ensure maximum visibility and real engagement without distractions. According to a Lumen Research study, the ads on WeTransfer enjoy up to 2 times more attention than a 30-second commercial on TV, 4 times more attention than a non-skippable YouTube ad, 26 times more attention than an Instagram in-feed ad.

“We are delighted to extend our successful partnership with the Azerion Group to Austria through Goldbach Austria,” says Samantha Butters, Head of Account Management at WeTransfer Advertising. “Together, we offer advertisers a unique and attention-grabbing advertising format that delivers measurable brand results along the entire funnel.”
WeTransfer can be booked by customers in Austria both as a fixed daily placement and in rotation with various targeting options. The creation of advertising media is also integrated into every implementation, from video and static implementations to interactive campaigns.

With this step, Goldbach Austria is further expanding its position as an innovative media marketer and consistently continuing its successful course under the new corporate structure. 

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