Goldbach markets world's leading sports platform DAZN in Austria
In time for the start of the German Bundesliga on August 13 and the UEFA Champions League on September 14, the world's leading sports platform DAZN is entering into a marketing cooperation for the Austrian market with screen marketer Goldbach. The cooperation includes the comprehensive marketing of the advertising inventory on the DAZN platform.
"The consumption of sports events via streaming services and OTT platforms is booming; in the last two years alone, the global use of streaming services in the sports sector has increased by 41 percent.* We are therefore very pleased to expand our Advanced TV portfolio with DAZN as an absolute top partner in the premium sports segment and to be able to offer Austrian advertisers this exciting environment for an extremely interesting target group," says Goldbach Audience Austria Managing Director Alexander Leitner about the prominent expansion of the marketing portfolio.
Premium content and exclusive target groups at DAZN - bookable directly via Goldbach Austria
DAZN primarily focuses on live sports content. The focus is on football, but it also broadcasts US sports such as the NBA, NFL, boxing and much more. For example, starting in the 2021/22 season, fans will be able to watch all matches and all goals of the UEFA Champions League live on DAZN through a cooperation with Sky Austria, including a conference option. In addition, DAZN will show all German Bundesliga games live on Friday evenings and Sundays from the coming season. In total, that's 106 games per season, 103 of them exclusive.
"With the start of the new season and the expanded rights portfolio, a new era is dawning for DAZN. With Goldbach, we have gained a strong partner for the Austrian market for this exciting chapter, in order to market our extensive advertising inventory accordingly and to underline our position as a leading "addressable broadcaster"," says Haruka Gruber, Vice President Media DACH, looking forward to the new partnership.
The DAZN target group is primarily male, young, with a relevant income and streaming affinity, i.e. difficult to reach via other media channels and therefore particularly interesting for advertisers and brands as an actually "unreachable audience". DAZN has an extensive advertising inventory in Austria, and TV commercials that are broadcast as part of commercial breaks can now be booked via Goldbach. At the start of the cooperation, Goldbach Austria is planning numerous campaigns, such as a roadshow.
DAZN combines the best of two worlds and offers a unique combination of TV & digital. While the advantages from the classic TV world, such as reach, professionally produced content, as well as brand safety in the form of regulated and recognized platforms are guaranteed, the OTT platform also offers its advertising partners the USPs of the digital world with advanced campaign measurability and as well as innovative product developments.
* "Sports Video Trends 2021," Grabyo, Compare to 2019.
The study surveyed 15,000 consumers in the UK, US, Canada, Australia, France, Spain, Italy, Germany, India, Japan, Thailand, Mexico, Brazil and Argentina.