Michael Aistleitner advances to Teamlead DAZN & Account Management at Goldbach Austria
Michael Aistleitner, 32, is now responsible for the exclusive marketing of the streaming platform in Austria as Teamlead DAZN & Account Management at the screen marketer Goldbach Austria. In addition, the media manager with a master's degree from the University of Vienna and his team are in charge of existing and new customer business in the desktop, video and advanced TV sectors for the telecommunications, food, beverage, tourism and apparel industries. After working for Red Bull, the career network Xing and IBM, the experienced professional in Marketing & Sales joinedheute.at and thus the TX family as Key Account Manager in 2018. Since January 2020, he has been bringing his in-depth professional experience in sales as well as his comprehensive industry knowledge and broad network of contacts to Goldbach.
The sports enthusiast from Upper Austria is particularly pleased to now be responsible for marketing the world's leading sports platform DAZN in Austria: "For the 2021/22 season, DAZN is the new home of the UEFA Champions League. The program will additionally feature all German Bundesliga matches live on Friday evenings and Sundays, as well as numerous US trend sports. With DAZN, we offer our partners and customers an extremely exciting target group - the unreachables - namely young, male, with relevant income and streaming affinity. With a high reach and extremely professionally produced content, advertisers reach this target group not only in an absolutely brand-rich environment, but also with efficient targeting options," the newly appointed team leader is enthusiastic about the marketed portfolio.
Wolfgang Pernkopf, Sales Director Digital at Goldbach Audiene Austria is also pleased about the career move of his colleague: "Michael has proven himself atheute.at and Goldbach as a dedicated key account manager with high professional competence, analytical skills and high motivation. I am sure that he will continue in his new, expanded role with just as much commitment and success and market our sports brand DAZN in the best possible way."
DAZN has an extensive advertising inventory in Austria, with TV commercials aired as part of commercial breaks now bookable via Goldbach. By creating its own position, Goldbach is now also taking into account the great importance of the streaming platform.