Prominent new addition to the Goldbach team

With Katharina Neuhauser, the screen marketer Goldbach Austria gains one of the most experienced marketing professionals in the country for its team. In addition to her more than 20 years of in-depth experience both as a consultant and on the media and client side, as well as her know-how in the field of digital consulting, the Master of European Economics and Master of Arts also brings with her an understanding of cross-media campaigns and the practical implementation of multiscreen campaigns.
In her new role, the Lower Austrian is responsible for existing and new customer business in the areas of TV and DOOH, as well as the planning and implementation of sales activities.

"I am delighted to be able to contribute my knowledge to a modern and innovative company that was one of the first to recognize and implement the multiscreen idea. As a relatively young and dynamic team, we at Goldbach can react very flexibly to the latest topics in digitization and also have the expertise and opportunities of a large group in the background. This combination also makes it possible to set priorities here in Austria. My goal is to drive forward the topic of networking and the customer journey, as it is becoming increasingly essential for customers and agencies that sales houses can offer this holistic approach - to accompany the customer throughout the day and to pick them up on the various channels with the message adapted to the medium. This is possible at Goldbach due to the multitude of possibilities and the offer of all screens from a single source," Neuhauser describes her drive and motivation in the new role.

Before joining Goldbach, Neuhauser most recently worked with Avanade in business development and CRM. Prior to that, she held top management positions in the media, communications and sales industry as Head of Key Account Management at Gewista and Sales Manager at Löffler and Sixt, as well as Sales Manager at RMS.