Sales professional Dejan Savic becomes Goldbach Key Account Manager TV&DOOH
With Dejan Savic, 45, an experienced media sales manager strengthens the sales team of the screen marketer Goldbach Austria. As Key Account Manager TV and Digital out of Home, the Viennese is responsible not only for the well-known TV brands DMAX, TLC, CANAL+ FIRST, Comedy Central, Nickelodeon and LAOLA1, but also for marketing the digital out-of-home network with the widest reach in Austria.
His tasks include looking after regular customers and agencies acquiring new customers, designing individual projects and campaigns, market observation and analysis, planning sales activities, and maintaining and recording data in the CRM.
"What I find particularly exciting about my job is the sales combination of TV and digital outdoor advertising. Both media genres have a lot of potential - due to the authentic target group brands that we are allowed to market on TV as well as the innovations that are constantly developing the DOOH sector. The current topic of "DOOH Programmatic" is enormously interesting to me because of the sheer endless possibilities for running a campaign. I am convinced that DOOHpro will be an enormous growth engine and that we will once again be able to stand out from the competition," says Savic, commenting on the challenge in his new position.
The manager with strong communication skills has many years of experience in media sales. Before joining Goldbach, he was already responsible for online sales at Manzsche Verlags- und Universitätsbuchhandlung, and at XING he was responsible for the New Business division as Sales Manager.
"With 27 years of sales experience, Dejan Savic is a stroke of luck for the team. What is particularly exciting is that he has acquired his extensive know-how on both the corporate and the marketing side. This means we can offer our customers definite added value from now on," says Ralf Schalkhammer, Sales Director TV & Digital out of Home at Goldbach Austria, sprinkling roses on his Key Account Manager.