video intelligence new in Goldbach Video Network
video intelligence (vi) is a contextual video platform that links publishers and advertising brands on the basis of matching content. The contextual video player is installed on more than 1,000 portals and websites worldwide (desktop, mobile, connected TV) and, true to the motto "context is everything," plays out video advertising that matches the editorial environment. From now on, advertising customers at Goldbach will benefit from this additional contextual advertising option in the video area.
The contextual matching engine finds - on the basis of automation and AI (artificial intelligence) - the video contributions that optimally match the content of the respective article of their premium publishers and combines these with the prerolls, which can be booked both classically and programmatically, on the pages of the respective publishers.
Users thus benefit from enhanced relevant content and publishers increase the engagement of their target groups. Advertisers ultimately reach a particularly attentive target group.
Goldbach Audience Managing Director Alexander Leitner: "Our video network continues to grow and I am very pleased that we were able to gain such an innovative and at the same time experienced partner in this area. The additional possibilities of contextual video advertising in high-quality environments of vi optimally complement our qualitatively as well as quantitatively appealing offer to advertising customers: The considerable reach of our network combined with attention-grabbing placement opportunities."
Video intelligence Commercial Director Andre Mendo : "With our technology, we offer users real added value, as we deliver the appropriate video contributions to accompany the editorial texts. In this combination, we create the opportunity for advertisers, demonstrably with our technology, to increase brand recall and perception. With Goldbach Audience, we have found a strong partner in Austria who can now make our technology and solutions available to customers and agencies in Austria."
Currently, 26 million ad impressions per month can be delivered to Austrian users of the vi platform via Goldbach Audience Austria.