Advanced TV Study 2022 proves: High acceptance of Connected TV

Goldbach has already conducted its fifth Advanced TV study in the DACH region. The figures from last year's survey already proved that Connected TV has a high level of use. Interest is still very high, especially because of the flexible use and the wide range of offers. The current study also confirms that advertising in the Connected TV sector is effective and activating. You can also find out more about the use of TV apps and streaming boxes.