Goldbach Audience expands its video-on-demand portfolio with ZAPPN
Goldbach offers various platforms for digital advertising campaigns. ZAPPN, the Swiss streaming app of Seven.One Entertainment Group Schweiz AG, is now also exclusively marketed by Goldbach.
Küsnacht, March 9, 2022 - Goldbach Audience markets various digital platforms for video, display, native and smart TV ads. Now the advertising marketer is expanding its portfolio in the area of video-on-demand and is marketing another streaming service for Switzerland, ZAPPN.
Advertisers benefit from the bundling of well-known channels such as ProSieben, SAT. 1 or Kabel Eins and their program formats on a single advertising platform, accessible via just one booking. The ZAPPN app thus offers a brandsafe environment for display and video campaigns.
Stefan Wagner, Managing Director Goldbach Audience, comments: "Video-on-demand platforms are enjoying increasing popularity among users on all devices. Accordingly, we are delighted to be able to offer our clientele another high-quality, high-reach advertising environment thanks to ZAPPN."
Andrea Haemmerli, Managing Director, Seven.One Entertainment Group Schweiz AG sees many advantages in the offering: "With ZAPPN, we are able to offer topical news in addition to a broad entertainment offering - independent of the TV platform used and of live TV. In this way, we create a comprehensive multimedia offering for Switzerland that is very attractive not only for users but also for advertisers."
ZAPPN was launched in Switzerland in September 2021 as a new streaming service from Seven.One Entertainment Group. The app offers a wide selection of Swiss and international TV channels including ProSieben, SAT. 1, Kabel Eins, sixx, ProSieben MAXX, SAT.1 GOLD, Kabel Eins Doku, Puls 8.