Goldbach becomes exclusive marketer of Picstars in Switzerland
Influencer agency Picstars and advertising marketer Goldbach will work even more closely together with immediate effect. Goldbach will market Picstars throughout DACH. The agency, in which TX Group holds a minority stake, is an expert in data-driven and efficient influencer marketing, a communications discipline that continues to grow strongly and is important.
The 360-degree marketing mix with content playout on various media not only opens up new target groups for clients. The combination of influencers with suitable brands gives an advertising message an authenticity that is more difficult to convey with striking forms of advertising. Goldbach already covers a large part of the customer journey. Picstars and influencer marketing authentically address a target group that has not yet been clearly reached, especially one that is young and digitally affine. Creative storytelling and inspiring content complement Goldbach's existing marketing channels and thus enable new touchpoints to be served. "This brings us another step closer to our goal of accompanying consumers as comprehensively as possible throughout the day," says Michael Baum, Director DACH at Goldbach.
Goldbach has already realized its first successful projects together with Picstars. This includes, for example, a 2-year content marketing campaign that Picstars implemented together with 20 Minuten Advertising for Feldschlösschen.
Ralf Osteroth, CEO Picstars AG: "I am extremely pleased to be working with the Goldbach team. For a future-oriented and targeted 360° marketing, the cooperation of a marketer and an influencer agency is the perfect solution. The synergies between Goldbach and Picstars will lead to making the offer for brands and agencies even easier and more profitable."