Goldbach now offers advertising in the form of a social media story

The advertising marketer Goldbach is expanding its rich media advertising offering with the online advertising medium "Story Ad". This gives advertisers the opportunity to present their brand to their target group in the style of a social media story. In addition to the launch of the Story Ad, Goldbach customers have not had to pay any production costs for rich media and interactive advertising media since February.

We are all familiar with the social media story that you casually click through with your thumb. The advertising marketer Goldbach is taking advantage of this popular form of presentation and is adding the online advertising medium "Story Ad" to its advertising offering with immediate effect. The Story Ad enables advertisers to bring their products and services to the target group on the mobile device in the style of a social media story. The story function allows several images and/or videos to be shown together and simultaneously generate interaction with the recipients by placing call-to-action buttons.

Kerstin Wutti, Partner and Product Manager at Goldbach Audience AG, says: "The Story Ad complements our rich media offering and gives our customers another option to present their brand in an interactive and modern format." Rich media are online advertising media that enable interaction with customers and generate attention by incorporating videos, games or animations. This ensures a high level of consumer engagement with the ad and thus strengthens the advertised brand. These special formats such as the drag & drop ad, the hover ad or the story ad can be played out in the Goldbach networks with websites such as tagesanzeiger.ch, 20min.ch, prosieben.ch, rtl.de etc.

Together with the introduction of the Story Ad, Goldbach also announces that the production and hosting costs for customers when booking rich media and special formats will no longer apply.

Further information on the Story Ad and the rich media offer can be found at the following link.