Lifestyle magazine encore! now with digital edition

The lifestyle magazine encore! has also been available as a digital edition since February 20, 2022. The website www.encore-mag.ch was launched at the same time as the February print edition. With the digital edition as a supplement to the print magazine, encore! wants to open up new possibilities for its readership and advertisers.

With the publication of the February print edition of encore! Magazine on February 20, 2022 in the Sonntagszeitung and Le Matin Dimanche, the encore! editorial team launched the first online edition of the magazine. From now on, readers with an affinity for aesthetics and luxury can enjoy the lifestyle magazine digitally at www.encore-mag.ch - in line with the motto: wherever you are, encore! accompanies you, in print and digitally.

The lifestyle magazine, which has so far featured trends from the fields of fashion, design, lifestyle, architecture, indulgence and travel in nine print issues, will thus become a constant companion. The editorial team around Editor-in-Chief Renata Libal is looking forward to the upcoming launch: "The digital edition will now give our readers the opportunity to view the latest designs and trends on their cell phones and tablets without any restrictions and to share them with friends."

Not only does the digital edition offer new opportunities for readers, but advertisers* also benefit. "With the digital edition, advertisers get more advertising space in an attractive editorial environment at a stroke," says Philipp Mankowski, Managing Director at Goldbach Group AG, the advertising marketer of encore! Advertisers would thus be able to reach a readership with high purchasing power and an affinity for luxury anywhere and at any time by digital means. However, the digital advertising spaces are reserved exclusively for advertisers who are present in the print editions. The launch will be accompanied by a national campaign with advertisements, online banners and on social media.