Print media work - The most important facts and arguments
Print media continue to convince with strong characteristics: People believe and trust them because they actively select, buy or subscribe to them. Naturally, advertisers also benefit from this. In its current campaign, the association Verlegerverband SCHWEIZER MEDIEN provides revealing insights into print as an advertising medium.
What makes print advertising special?
Our marketing professionals Séverine Hubatschek (Managing Director, 20 Minuten Advertising) and Thierry Furrer (Managing Director, Goldbach Publishing) describe the effectiveness of print from their perspective.
Séverine Hubatschek, Managing Director 20 Minutes Advertising
20 Minuten believes in the strength of print and is investing in the future.
"Media consumption changed significantly during the pandemic. The majority of the 20 Minuten readers consumed their news online. The print edition was no longer read on the way to work, but rather while shopping or in the waiting room at a doctor's appointment. Today, we see that for many readers the newspaper is still an integral part of their daily media use and offers orientation in the current news. 20 Minuten believes in the strength of print and is investing in the future. The printed edition will be upgraded this spring and will receive a refresh in terms of page count, paper quality as well as content and design."
Thierry Furrer, Managing Director Goldbach Publishing
Print is still an important part of the media mix.
The facts about the effectiveness of print media
Attention, credibility and trust are among the strengths of print media and are thus also a success factor for advertising. The VSM compiles the most important evidence and facts.
Debunking myths around print advertising
Print advertising is still one of the most important advertising genres in Switzerland. The VSM campaign debunks the most common myths and popular misconceptions in a fact check.