Print media work - The most important facts and arguments

 

"Media consumption changed significantly during the pandemic. The majority of the 20 Minuten readers consumed their news online. The print edition was no longer read on the way to work, but rather while shopping or in the waiting room at a doctor's appointment. Today, we see that for many readers the newspaper is still an integral part of their daily media use and offers orientation in the current news. 20 Minuten believes in the strength of print and is investing in the future. The printed edition will be upgraded this spring and will receive a refresh in terms of page count, paper quality as well as content and design."

 

"The Corona pandemic has shown that print works. Subscribed daily newspapers and the ads in them show a high level of credibility among the high-income target group. We have also found that the Sunday press enjoys great popularity. The large-scale advertising messages in the curated environment have a positive effect in the typical lean-back situation of newspaper readers. But we also see from the example of retailers that sales advertising in the daily press has an activating effect and consumers flock to the stores week after week. Print is therefore still an important part of the media mix."