Seductive storytelling meets performance

20 Minuten relies on informative and entertaining storytelling for Amorana to break down the taboos surrounding sexual awareness and prepare it for various channels.

Initial situation & goal: Amorana is the largest Swiss online store for sexual well-being and part of the Lovehoney Group, the world's largest manufacturer and distributor of sex toys. The company cooperated with 20 Minuten to increase its presence with inspiring content on the topics of love, relationships, self-care and sexuality and to achieve a sales-promoting effect.

Implementation: A cross-media campaign was designed on the 20 Minuten channels to focus on specific topics and advertise new products and special discounts. Awareness of Amorana products was created in an initial phase using informative content, tips & tricks and creative and authentic social media implementations. Thanks to appropriate retargeting, potential customers were then addressed with product-specific and performance-oriented content.

Result & conclusion: The campaign achieved over 70 million impressions and generated over 100,000 new users on amorana.ch. In particular, sales on amorana.ch doubled as part of the product launch of a new Womanizer.

Credits
Responsible at Amorana: Isabelle Schmid (Head of Marketing)
Responsible at 20 Minuten: Priscilla Brumm (Head of Social Media Advertising), Jan Löning (Creator)
Responsible at Goldbach Publishing: Nicolas Bernauer (Key Account Manager 20 Minuten Advertising)