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thAD easy #3: Hybridisation of TV research
Advertising? thAD easy!
On 1 July 2022, Swiss TV audience research switched to hybrid measurement - a real world premiere! In the third episode of thAD easy, Alex Duphorn, CEO of Goldbach Media, explains what the new measurement method from Mediapulse is all about and what advantages this changeover will bring for the TV and advertising industry.