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thAD easy #3: Hybridisation of TV research

Advertising? thAD easy!

On 1 July 2022, Swiss TV audience research switched to hybrid measurement - a real world premiere! In the third episode of thAD easy, Alex Duphorn, CEO of Goldbach Media, explains what the new measurement method from Mediapulse is all about and what advantages this changeover will bring for the TV and advertising industry.

Do you want to learn more about TV advertising?

The Goldbach Media team will be happy to assist you.

More episodes of thad easy