Woke Culture - against social injustice

Martin Luther King, Alice Schwarzer or Nelson Mandela - they are all united by the fight against injustice. Despite their efforts, there is still a lot of social injustice. "Woke Culture" is the name of the trend that revolves around the growing awareness of social injustice. In August's trend news, you'll learn what can come out of this trend.

Billboards illuminate dark alleys

Advertising agency TBWA\Paris has created billboards for the women's protection organization HandsAway that, instead of showing advertisements, illuminate streets in Paris to make them safer. As part of the "Fearless Night" campaign, 300 billboards were converted to shine 20 percent brighter than before. Located in the dark streets of Paris that women avoid, they light up between 9 p.m. and 7 a.m. so women can feel a little safer. HandsAway wants to draw attention to the problem that many women do not dare to go out alone at night.