Programmatic Advertising - Reach the whole of Switzerland with just one Deal ID
Our entire digital advertising inventory is available for both traditional and automated buying. With a reach of over 91%, Goldbach is the largest ad exchange in Switzerland.
Via the open marketplace (OpenRTB), advertisers have the opportunity to book individual sites such as 20min.ch, homegate.ch, spotify.com, tagesanzeiger.ch and many more, as well as the Goldbach Network programmatically.
Other placements such as individual sections of the "News", "Sport", "Business" etc. pages or our high-quality 1st party audience targeting can be purchased via private deals.
FAQ on programmatic advertising
How can I make programmatic purchases from Goldbach Inventory?
Goldbach's digital inventory is available via Google Ad Exchange and Xandr for all programmatic buyers who purchase via a Demand Side Platform (DSP).
What is the advantage of Private Deals over OpenRTB in relation to Goldbach's inventory?
Via the open marketplace (OpenRTB), advertisers have the opportunity to book the individual pages (Run of Site) and the Goldbach Network (Run of Network) programmatically.
Other placements, such as individual sections of the pages "News", "Sport", "Business" etc. or the high-quality 1st Party Audience Targetings can be purchased via a private marketplace (PMP/ Deal-IDs).
Further placements, such as individual sections of the pages, e.g. "News", "Sport", "Business" or the high-quality 1st party audience targetings can be obtained via a private marketplace (PMP/ Deal-IDs).
Who can I contact if I want to buy through Deals?
Please contact our sales unit or send us an email to [email protected].
What information is required to create a deal?
- Seat name and ID of the DSP used in the Google AdExchange and Xandr
- The desired formats
- The desired placements (websites/categories/targeting)
- The languages of the deals
Which branding formats can be purchased programmatically?
In addition to Wideboard and Halfpage Ad, large formats such as Poster Ad, Sitebar Ad, Wideboard XL, Ricchi Ad or Videhead are also available programmatically.
What are the reasons why the received deal IDs do not receive any impressions or bid requests?
- Were the deals created on the right seat?
- How high is our bid? Are we bidding above the floor price of the deal?
- Do the formats used correspond to the formats stored in the deal?
- Are special advertising media used that cannot be played or must be approved?
Who do I contact if I have further problems with the deals?
In this case, please contact [email protected].
Where does the data come from that is offered by Goldbach as audience targeting?
Our own first-party data is stored for all audience targeting deals sold. The data is collected anonymously on the TX Group websites (20min.ch, car4you.ch, homegate.ch, ricardo.ch, etc.) and combined into a data pool.
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Questions about programmatic advertising
Do you have any questions about programmatic advertising? Contact our advertising professionals.
Contributions to Programmatic Advertising
Would you like to find out a little more about programmatic advertising? Here you will find relevant articles on the topic from our News & Insights section.