Current articles on the topic of advanced TV advertising

Are you interested in Advanced TV advertising? Stay up to date with our Advanced TV articles.

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TF1+ now available on Smart TV in Switzerland

With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.

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Goldbach markets the new streaming platform Joyn in Switzerland

The streaming platform Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media are marketing the platform exclusively.

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Goldbach's Advanced TV Study makes it clear: Advertising on connected TV is becoming increasingly effective

Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective

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Advanced TV Study 2024

Goldbach has conducted the Advanced TV Study for the seventh time. It shows that Advertising on connected TV is becoming increasingly effective.

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Advanced TV as an advertising medium - what the experts say

The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.