A huge audience on linear TV
For sporting events, entertainment shows or hit series - on linear TV, your advertising campaign will reach millions of people on the big screen at the same time - attention is guaranteed. Book the most effective advertising blocks in the desired channel environment.
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Your TV campaign from A-Z
Interested in an advertising campaign on linear TV?
Together we will find the right solution for your advertising campaign - regardless of the planning phase you are in. Contact us without obligation, we will be happy to help you.
For international inquiries, please contact René Wodrich.
Advantages of TV advertising
- Advertising impact: TV commercials are an emotional combination of moving image and sound, which ensures great advertising impact
- Credibility: People have great trust in television and thus in TV advertising
- Advertising recall: Products and brands advertised in TV commercials are remembered particularly well and for a long time
Choose the right channel for your linear TV campaign
Frequently asked questions about advertising on linear TV
What is linear TV advertising?
Linear TV advertising refers to classic commercials that are broadcast in real time during the regular program of a television station.
Why is linear TV advertising relevant?
Despite the rise of streaming services, linear television has a high reach, especially among target groups such as families and older viewers. Advertising can be targeted during popular TV programs.
What are the advantages of linear TV advertising?
- High reach: Millions of viewers can be reached with one commercial.
- Credibility: Advertising on television is seen as serious and trustworthy.
- Emotional appeal: Moving images and sound create a strong emotional connection.
- Plannable viewing times: Commercials run at predetermined times.
Which transmission times are particularly effective?
- Prime time (19:00 - 23:00): Highest reach, but also the most expensive slots.
- Early evening / Access (17:00 - 19:00): Well suited for household products and family advertising.
- Morning/afternoon: Cheaper, often used for children's and senior products.
- Late evening/night: Ideal for specific target groups (e.g. young adults).
Current articles on the topic of TV advertising
Are you interested in TV advertising? Then stay up to date with our TV articles.