Current articles on the subject of TV

Are you interested in TV advertising? Then stay up to date with our TV articles.

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Goldbach Media Study: Back is the future - how TSV completes the TV moment

In addition to the use, perception and acceptance of video channels, the current study by Goldbach Media shows what constitutes the special T(S)V moment.

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Fever-Tree awareness campaign

Fever-Tree ran a national TV campaign for the start of summer 2023. A representative advertising impact study shows which brand levels the TV commercials have contributed to.