Goldbook, advertising know-how for SME

In a time characterized by uncertainty and volatility, many SMEs face the challenge of implementing their marketing strategies efficiently and effectively. Time and resources are often scarce, and traditional advertising measures such as advertisements in local newspapers are rarely sufficient to achieve the desired effect.

The Goldbook gives you the key to effective marketing - an essential guide to your marketing strategy.

rot_22.jpg
Reach your target group better

Discover what constitutes a target group and how you can identify and analyze your target group. You will also learn how to effectively reach your desired target group.

arbeiten.jpg
Advertising concept hacks for your marketing success

Having an advertising concept is important, but implementing it correctly is crucial. This article explains the most important steps.

laptop (16).jpg
Successful thanks to marketing, communication and advertising

The terms communication, advertising and marketing are widely known. But what are the differences and how do they complement each other?

Mood_work(2).jpg
Effective advertising with a clear budget

Find out what fits into your budget, what you need to pay attention to and how you should create it in the first place.

Crossmedia_Tablet_Print.jpg
Recipe for success for the right media selection

Learn what online media encompasses and whether it is even necessary to use the platforms.

Ziele_3.jpg
Key criteria for successful advertising

A crucial aspect of advertising is setting the right goals. In this article, you will find out what goals there are and how to select the right ones for your advertising.