Current articles on the subject of audio

Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio. At the same time, the pre-roll inventory is offered at a lower CPM.

In order to deepen our findings on the effects of audio advertising, we analyzed various campaigns in our Swiss Ad Impact study.

IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side about the potential of audio campaigns.

IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to this, the furniture store has seen a significant increase in customers and sales.

For regional advertising companies, new opportunities are opening up for advertising on web radios and music streaming platforms.

Following the radio impact study published in 2022, the latest study results confirm the versatility and attractiveness of digital audio as an advertising medium.