Advertising success with audio advertising
Whether on public transport, on the street, in the office or at home - people with headphones are increasingly shaping our street scene. Almost 60% of all Swiss people use digital audio several times a week to every day. Streaming platforms and web radios are on the rise and account for a large proportion of audio usage. Two thirds of these users state that they pay attention to digital audio advertising. Advertising on digital audio channels is also perceived as informative and credible.
These are ideal conditions for benefiting from the awareness and positive image of digital audio.
Addressing the target group with digital audio
With digital audio advertising, the target group can be addressed more precisely - similar to online advertising - thanks to various targeting options.
The following criteria are available:
- Region: postcodes/municipalities, districts, cantons, language regions
- Interests: Tourism, finance, fashion, food & drink, and much more
- age
- gender
- Time of day
Digital Audio also offers comprehensive analysis options to measure campaign results.
You can advertise on these streaming platforms and web radios
Your audio spot is not placed individually on the various web radio stations or streaming platforms, but on an entire network with a single booking. This includes over 30 web radio stations, such as:
- Soundcloud
- Radio FM1
- Radio Pilatus
- GOAT Radio
- Radio 24
- Radio Zürisee
- and many more
Low production costs
Producing an audio spot doesn't have to be expensive. For just a few hundred francs, you can have your audio message produced into an audio spot in impressive quality - also thanks to the use of AI. Our partners will be happy to advise you.
Increase visibility
A combination of different media not only increases the visibility of your products and services, but also the likelihood that your message will be understood and perceived by the target audience. Digital audio is one component that can lead to advertising success. Goldbach Regional provides you with additional regional media:
- Digital outdoor advertising (DOOH)
- Daily newspapers
- Online media
- social media
- Digital audio
A cross-media campaign doesn't have to be complicated or expensive. With our in-house Goldbach Booking Tool, we plan a cross-genre campaign with you.
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Radio and digital audio: these are the differences
Traditional radio spots are an integral part of the radio program and are placed in the commercial breaks. Digital audio spots, on the other hand, are auditory online advertising formats and are broadcast when listeners use the streaming platforms and web radio stations - independently of the stations' advertising blocks. Digital audio enables targeted advertising based on user data and listening habits, while radio advertising is aimed at broad, less segmented target groups. Digital audio also offers measurability and detailed analysis of campaign performance, which is only possible to a limited extent with radio advertising.
How to get started with your digital audio campaign
Quite simply! The advertising professionals at Goldbach Regional will advise and support you personally in planning a regional audio campaign.
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Frequently asked questions
What is digital audio advertising?
Digital audio advertising is a form of advertising that uses audio content such as music, podcasts and radio streams to advertise products or services.
What are the advantages of digital audio advertising?
There are many good reasons to advertise on web radios and streaming platforms. In general, digital audio advertising attracts a high level of attention from users and is perceived as informative and credible. Digital audio can also be used to supplement established advertising campaigns in order to increase advertising pressure.
Where will my audio advertising be heard?
The Goldbach Regional network includes around 40 local web radio stations and streaming platforms such as Spotify, TuneIn and Soundcloud.
Can I use my radio spot for digital audio advertising?
Yes, audio files in MP3 and OGG format are accepted. Further information can be found in the specifications.
Which target groups can be reached with digital audio advertising?
Around 60% of the Swiss population use digital audio(to the study). This means that digital audio advertising can be tailored to different demographic groups, age groups, geographical regions and specific interests.
Is spot production time-consuming?
The production effort and associated costs of a digital audio commercial depend heavily on the specific requirements and the desired level of quality. Careful planning and clear objectives can help to make the production process efficient while ensuring that the commercial achieves the desired effect.
With today's technical possibilities, audio spots can be produced for well under a thousand francs. Our partners are on hand to provide you with a precise cost calculation and professional advice.