Data targeting: precise targeting for maximum advertising impact

The extensive possibilities in the area of data targeting offer the opportunity to address target groups precisely and effectively. We use high-quality first-party data from our own websites and other trustworthy sources.

This data enables precise segmentation of target groups based on interests, behavior and demographic characteristics. This ensures an effective and personalized approach that is optimally tailored to the needs of our customers - for maximum advertising impact and efficiency of your campaign.

This is complemented by contextual targeting based on the content and articles in our network, without relying on first-party data. Campaigns can thus be placed specifically in thematically relevant environments. This opens up an additional opportunity to effectively convey messages to the right target group - without the use of user data.