TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
Network

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Network
      Region
      Werbeform
      • Icon of a CTV spot

        Ad bumper move / ID Spot

      • Icon of a CTV spot

        Basic and Reminder SingleSpot

      • Icon of a CTV spot

        Billboard sponsorship

      • Icon of a CTV spot

        Corner placement in the advertising block TV Spot

      • CutIn Horizontal

      • Icon of an Addressable TV spot

        CutIn Zoom

      • Fast Forward Ad

      • Indiv. Split / MoveSplit

      • Icon of a CTV spot

        Logomorphing / ID Spot

      • Pause Ad

      • PostSplit

      • PreSplit

      • ProgrammSplit

      • SingleSplit

      • Icon of a CTV spot

        SingleSpot

      • Start Ad

      • Icon of a CTV spot

        StationTipp

      • StationTipp Post

      • StationTipp Pre

      • Icon of a CTV spot

        TV spot

      Frequently asked questions about TV Advertising

      Which broadcasts can I sponsor?2026-01-22T09:40:54+01:00

      You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

      Which target groups can be reached well with Replay Ads?2025-12-16T10:12:14+01:00

      Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

      Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

      Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

      Which channels are available for TV Advertising?2026-01-23T13:40:08+01:00

      In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.

      How does the booking process for Replay Ads work?2025-12-16T10:10:23+01:00

      All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.

      How long can a TV commercial be?2025-12-16T09:45:36+01:00

      The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

      When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

      The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

      What best practices should advertisers follow to run successful Advanced TV advertising campaigns?2025-12-16T10:19:42+01:00

      To unlock the full potential of Advanced TV, we recommend that you consider the following:

      • Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success.
      • Optimize your creatives: Create high-quality spots that are optimized for the streaming environment. A strong visual Botschaft in the first few seconds is crucial, and a clear call-to-action (CTA) encourages interaction.
      • Use data intelligently: Rely on a well-thought-out targeting mix. Use existing data and test different target audience segments to achieve the greatest efficiency.
      • Think holistically: Do not view Advanced TV in isolation, but as an integral part of your overall marketing strategy. Coordinate the messages across all channels.
      • Test and learn: Take advantage of the measurability of Advanced TV. Run A/B tests with different creatives or target audiences and continuously optimize your campaign based on the insights gained.
      • Rely on expertise: Work with experienced partners such as Goldbach. We support you from strategic planning and precise implementation to detailed reporting to ensure the success of your campaign.
      The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

      Targeted delivery: fewer scattering losses.
      Less advertising blindness, as the user actively starts the playback.
      Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
      Plannability: Part of modern, data-based TV campaigns.

      Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

      Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

      Woman with phone to ear in front of laptop.

      For a successful TV advertising campaign

      We support you in planning your advertising campaign

      No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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