TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

Maximum Reach and frequency: TV reaches millions of viewers daily
Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest
Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness
High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

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Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Overview of TV advertising formats

Frequently asked questions about TV Advertising

What is TV sponsorship?Asgarizadeh Mahbubeh2026-01-23T14:41:10+01:00

What is TV sponsorship?

TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

Can Goldbach produce CutIns?Asgarizadeh Mahbubeh2026-01-23T14:42:41+01:00

Can Goldbach produce CutIns?

Yes, Goldbach actively supports you in the conception and production of your CutIns. Alternatively, we recommend suitable partner companies to ensure that your special advertising format meets all technical requirements and your communication goals are optimally achieved. See presentation “Productions by Goldbach”.

Which target groups can be reached well with Replay Ads?Jessica Wonneberger2025-12-16T10:12:14+01:00

Which target groups can be reached well with Replay Ads?

Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

How do Replay Ads differ from classic TV Advertising?Jessica Wonneberger2025-12-16T10:13:22+01:00

How do Replay Ads differ from classic TV Advertising?

In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

How does the planning of Replay Ads campaigns work?Asgarizadeh Mahbubeh2025-12-16T09:57:15+01:00

How does the planning of Replay Ads campaigns work?

Planning based on net Reach for any Target group is possible
Replay Ads campaigns can be planned directly in EvoAd
Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)

What special forms of advertising does Goldbach offer?Asgarizadeh Mahbubeh2026-02-03T10:31:35+01:00

What special forms of advertising does Goldbach offer?

Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.

How can I book a TV commercial?Asgarizadeh Mahbubeh2026-01-23T13:45:55+01:00

How can I book a TV commercial?

To book a TV commercial with Goldbach, simply contact our team of advertising experts, who will provide you with comprehensive advice from media planning to implementation. Together, we will develop the optimal advertising campaign that ideally combines your budget and goals for maximum visibility.

You can find all the important information about booking a TV commercial here.

How can targeting and personalization be used in Advanced TV to improve target audience engagement?Jessica Wonneberger2025-12-16T10:21:45+01:00

How can targeting and personalization be used in Advanced TV to improve target audience engagement?

The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.

What services does Goldbach provide in the area of TV Advertising?Asgarizadeh Mahbubeh2025-12-16T09:43:16+01:00

What services does Goldbach provide in the area of TV Advertising?

Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

How does the production of a TV spot work?Asgarizadeh Mahbubeh2026-01-23T13:51:32+01:00

How does the production of a TV spot work?

A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.

All FAQ about TV Advertising