TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
Network

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Network
      Region
      Werbeform
      • Icon of a CTV spot

        Ad bumper move / ID Spot

      • Icon of a CTV spot

        Basic and Reminder SingleSpot

      • Icon of a CTV spot

        Billboard sponsorship

      • Icon of a CTV spot

        Corner placement in the advertising block TV Spot

      • CutIn Horizontal

      • Icon of an Addressable TV spot

        CutIn Zoom

      • Fast Forward Ad

      • Indiv. Split / MoveSplit

      • Icon of a CTV spot

        Logomorphing / ID Spot

      • Pause Ad

      • PostSplit

      • PreSplit

      • ProgrammSplit

      • SingleSplit

      • Icon of a CTV spot

        SingleSpot

      • Start Ad

      • Icon of a CTV spot

        StationTipp

      • StationTipp Post

      • StationTipp Pre

      • Icon of a CTV spot

        TV spot

      Frequently asked questions about TV Advertising

      Which broadcasts can I sponsor?2026-01-22T09:40:54+01:00

      You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

      How does the booking process for Replay Ads work?2025-12-16T10:10:23+01:00

      All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.

      Can Goldbach also assist with spot production?2025-12-16T09:43:16+01:00

      Yes, Goldbach can actively support you in spot production by recommending professional production companies. We help you ensure that your spot is not only creatively convincing, but also meets all the technical requirements for broadcasting in order to guarantee your campaign’s success.

      Is TV Advertising effective?2025-12-16T09:46:42+01:00

      TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

      What are Replay Ads?2025-12-16T10:15:05+01:00

      Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

      The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

      Targeted delivery: fewer scattering losses.
      Less advertising blindness, as the user actively starts the playback.
      Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
      Plannability: Part of modern, data-based TV campaigns.

      How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

      The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

      • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
      • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
      • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
      • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
      On which channels are Replay Ads played out?2026-01-23T13:56:29+01:00

      Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

      When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

      The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

      What studies does Goldbach conduct and where can I find them?2026-01-23T14:04:42+01:00

      Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

      Woman with phone to ear in front of laptop.

      For a successful TV advertising campaign

      We support you in planning your advertising campaign

      No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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