TV Advertising

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.