Replay Ads

Advertising in time-shifted television

Replay Ads – The innovative era of TV Advertising

Almost 30% of TV usage now occurs on a time-shifted basis. Thanks to Replay Ads, you can reach this audience with your Advertising. Enter a new era of Advertising and specifically address viewers in time-shifted television. Whether Start Ad, Pause Ad or Fast Forward Ad – with these innovative formats in Replay TV you secure an exclusive and attention-grabbing Advertising placement.

 

  • Legal compliance: Replay Ads are subject to Swiss Advertising law

  • User-friendly: Short Advertising blocks ensure a positive viewing experience

  • Brand Safety: Played out in a high-quality TV program environment

  • Exclusive & attention-grabbing: Premium placement with high visibility

  • Additional Reach: Reach new Target groups in time-shifted TV

Campaigns

Already over 2,900 Replay Ads campaigns

Daily Reach

3.4 million contacts are reached

Devices

Up to 500,000 devices per day

our three replay ads advertising formats

With Replay Ads, innovative Advertising solutions are available. Choose between three formats that are broadcast in the corresponding usage situation. A frequency capping per day, Advertising format and subject is bookable on all booking forms.

  • Fast Forward Ad

  • Pause Ad

  • Start Ad

Attractive Replay Ads broadcaster portfolio for your target audience

Use our wide selection of broadcasters to generate additional Reach.

Region

Replay Ads Offers

Benefit from our limited-time special deals and maximize the impact of your campaign.

  • Replay Ads

    Welcome offer

    20% discount on your first Replay Ads campaign*

    01.01. – 31.12.2026

    * Full terms and conditions in the factsheet

  • Replay Ads

    Fast Forward Annual Deal

    50% freespace for annual investments of 100k - 200k net/net*

    01.01. - 31.12.2026

    * Full terms and conditions in the factsheet

Replay Ads RegioID Finder

With our interactive map, you can quickly find the right regions for your regionalizable Replay Ads campaign. Select individual RegioIDs directly on the map, choose entire WEMF economic areas, or search from a location with the adjustable radius filter. You can then copy your selection or download it as a CSV for further use in your campaign planning.

Your Replay Ads campaign at a glance

Reach your audience in time-shifted television with innovative Advertising formats such as Start Ad, Pause Ad and Fast Forward Ad. Replay Ads offer you the opportunity to address viewers in an attention-grabbing way – exactly when they are actively interacting with the content.

You can find all the details on booking, formats and options in a compact form in our presentation.

Frequently asked questions about Replay Ads

What are Replay Ads?2026-06-30T16:46:37+02:00

Replay Ads are Advertising Formats that are inserted during time-shifted TV viewing. They enable advertisers to reach households that watch programs not live, but time-shifted.

What advertising formats are available for Replay Ads?2026-06-30T16:51:59+02:00

Start Ad – Commercial(s) at the start of time-shifted TV viewing.
Pause Ad – Advertising when pausing live programming, time-shifted TV viewing and recorded content.
Fast Forward Ad – Commercials when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.

How do Replay Ads differ from classic TV Advertising?2026-06-30T16:49:15+02:00

In classic Advertising Formats in linear TV, the same ad block is played to all viewers. Replay Ads, however, are user-based: The video formats Start Ad and Fas Forward Ad cannot be skipped. The Pause Ad allows viewers to interact via a QR code.

On which channels are Replay Ads played out?2026-06-30T16:55:54+02:00

Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date channel overview here.

Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
  • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
  • Thanks to Replay Ads, additional Reach can be generated.
  • For the first time, there is the possibility of regional broadcasting on television.
  • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
Which target groups can be reached well with Replay Ads?2026-06-30T16:58:03+02:00

Particularly among younger target groups, time-shifted television viewing adds incremental reach to live TV.

The advantages of a Replay Ad campaign2025-12-16T10:12:54+01:00

Targeted delivery: fewer scattering losses.
Less advertising blindness, as the user actively starts the playback.
Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer.
Plannability: Part of modern, data-based TV campaigns.

How does the planning of Replay Ads campaigns work?2026-06-30T17:03:15+02:00

Planning based on net Reach in EvoAd is possible using the following parameters:

  • Ad Formats
  • Channel
  • Duration
  • Target group
  • Frequency capping per day
  • Children’s genre
How does the booking process for Replay Ads work?2026-07-01T09:47:24+02:00

All Replay Ads campaigns are booked exclusively through Agency Management / the direct client planning team. We advise on placement and budget and handle the complete campaign management.

How do I measure the success of a Replay Ad campaign?2026-07-01T09:51:03+02:00

With EvoAd, the market-compliant analysis tool for Replay Ads, the following KPIs can be evaluated:

  • GRP, net reach, OTS, etc.
  • Aggregation to hourly reach
  • Accumulations within Replay Ads
  • Accumulations of linear TV and Replay Ads
  • Any TV target groups can be evaluated
Which replay advertising format is best suited for which purpose?2026-06-30T16:53:40+02:00

Start Ad: Displayed directly when time-shifted TV viewing begins – ideal for strong brand messages and high attention.
Fast Forward Ad: Appears when pressing the skip or fast-forward button during linear commercial breaks in time-shifted TV viewing – perfect for unmissable messages in the user’s focus
Pause Ad: Displayed when pressing the pause button during live programming, time-shifted TV viewing, or recorded content – optimal for impactful visualization combined with a QR code.

Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

Why book Replay Ads?2026-07-01T09:53:27+02:00
  • Replay Ads generate additional reach in time-shifted TV and correspond to the usual TV standard with net reach planning and evaluation in EvoAd.
  • Regional targeting on TV
  • Direct lead generation thanks to the possibility of integrating a QR code in the Pause Ad
  • Your message gets across – completely! Only a 100% completed view is billed
  • High attention: Replay TV users actively select a program. They are focused and attentive, which contributes to the advertising impact
  • Short-term processing possible. A campaign can start within a few days and be adjusted within minutes
  • Optimal campaign control thanks to the application of frequency capping upon request
Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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