Classic radio advertising: How to turn your brand into a catchy tune
For decades, traditional radio has been a loyal companion for a large proportion of the Swiss population. In the morning at breakfast, on the way to work, in the office or in the evening when going to sleep - radio reaches people in the most diverse everyday situations and thus creates a constant bond with your target group.
With its consistency in the midst of the fast-moving media world, radio enjoys a high level of credibility, which carries over to advertising on this channel. Together with the wide reach and emotional connection it creates, advertising on classic radio is and remains extremely valuable for your brand.
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Together we will find the right solution for your radio campaign - regardless of the planning phase you are in. Contact us without obligation, we will be happy to help.
BRANCH OFFICE BASEL / BERNE
LAUSANNE BRANCH OFFICE
Advantages of radio advertising
- Reach: A large proportion of the Swiss population listens to the radio every day. In addition, audio advertising can be used to quickly build up reach.
- Credibility: As the oldest electronic mass medium, radio advertising enjoys a high level of credibility, which is transferred to the advertising message.
- Emotional connection: Voices, music and stories create a direct and emotional bond with the target group. The advertising message is not only heard, it is remembered.
- Realization: Radio advertising can be implemented in a short time.
- Unobtrusiveness and continuity: Radio advertising integrates itself unobtrusively into the everyday lives of listeners. As a result, the message is regularly perceived without disturbing the listening experience.
Stations for your radio campaign
Frequently asked questions about radio advertising
What forms of radio advertising are there?
- Classic radio spots
- Sponsoring: e.g. weather, traffic, time, etc.
- Special forms of advertising: Reminder spots, corner placements or single spots
What does radio advertising cost?
This depends on:
- transmitter
- airtime
- spot length
- number of placements
- and much more.
How do I create an effective radio spot?
- Clear message: Convey your core message concisely and clearly.
- Appealing design: Use music, sounds and professional speaking voices to attract attention.
- Call-to-action: Ask the listener to take a specific action, e.g. "Visit our website" or "Give us a call".
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