Central Switzerland's hit radio is the region's modern, urban and entertaining radio. The claim "News and Hits for Central Switzerland" sets the main direction of the program. Sunshine consistently plays hits of the modern era. The news and stories are focused entirely on Central Switzerland. This means that anyone who listens to Sunshine Radio knows what's happening in Central Switzerland, but of course also what's happening in the world that interests Central Switzerland. The second claim "Let the Sunshine in" also stands for the fresh, cheeky, friendly entertainment, games and rubrics that help define the programming of Central Switzerland's 1st private radio station.