Commercial publishing: content-driven advertising products
Our Commercial Publishing unit creates content-driven advertising products on behalf of the advertising market. The focus is on new, innovative, cross-title and cross-media formats that can be optimally played out on the company's own channels. Our USP: Expertise in content creation, reach and performance.
What is Native Advertising?
Native advertising allows advertisers to cover topics that are relevant to them. For once, the focus is not on the product or the service, but on attractive content around the topic world of the advertising company.
In contrast to branded content, the customer only specifies the topic. We take care of the implementation of the campaign for you. Our claim: We want to offer readers content that interests and entertains them. Cheeky, smart, charming, but above all captivatingly open and honest - that's how our content should come across.
Native advertising is a form of advertising that does not differ significantly from a conventional journalistic content, neither by its content, nor by its form.
Precisely because the native advertising material usually hardly differs from journalistic content, a transparent, highly visible declaration is mandatory.
The native advertising material is created together with the customer and is thematically related to the product to be advertised, the service or the communication concern of the advertising customer.
What is Branded Content?
With branded content, in contrast to native advertising, the product or service is at the center of the article. Branded content is referred to as "Paid Post" in the editorial digital environment of 20 Minuten.
"Paid Post" teasers are placed on the desktop and mobile front. "Paid Post" contributions are subject to the editorial guidelines and CI specifications of 20 Minuten and require the approval of the editorial and publishing management. The text is written by the customer and delivered in all booked languages. On request and against payment of additional production costs, 20 Minuten will take over the text production.
Here, in contrast to the Sponsored Post, the focus is usually on the advertiser's product or service. The text is written and supplied by the customer. On request and against payment of additional production costs, Commercial Publishing takes over the text production and translation. The contributions are subject to the editorial guidelines and CI specifications of the corresponding media titles and require the approval of the editorial and publishing management.
Contests (digital promos) are based on the same principle as paid posts. Chances to win increase interest and, above all, interaction with readers - in other words, the target group relevant to advertising. The customer determines the winnings himself. The type of contest (random, quiz question, photo or story submission, etc.) is also chosen by the advertising customer. The editorial guidelines and CI requirements of the individual publications apply.
Specifications and forms
Find out about the current guidelines and specifications for your advertising formats.