What is Branded Content?
With branded content, in contrast to native advertising, the product or service is at the center of the article. Branded content is referred to as "Paid Post" in the editorial digital environment of 20 Minuten.
"Paid Post" teasers are placed on the desktop and mobile front. "Paid Post" contributions are subject to the editorial guidelines and CI specifications of 20 Minuten and require the approval of the editorial and publishing management. The text is written by the customer and delivered in all booked languages. On request and against payment of additional production costs, 20 Minuten will take over the text production.
Here, in contrast to the Sponsored Post, the focus is usually on the advertiser's product or service. The text is written and supplied by the customer. On request and against payment of additional production costs, Commercial Publishing takes over the text production and translation. The contributions are subject to the editorial guidelines and CI specifications of the corresponding media titles and require the approval of the editorial and publishing management.
A sponsored post is paid advertising with a journalistic approach (native advertising). In contrast to a paid post, the customer only specifies the topic. Responsibility for the content of the campaign lies with TX Group Commercial Publishing and is based on the editorial guidelines of the respective media titles in terms of content and style. Sponsored campaigns do not directly advertise the product or service.
Contests (digital promos) are based on the same principle as paid posts. Chances to win increase interest and, above all, interaction with readers - in other words, the target group relevant to advertising. The customer determines the winnings himself. The type of contest (random, quiz question, photo or story submission, etc.) is also chosen by the advertising customer. The editorial guidelines and CI requirements of the individual publications apply.