Content topic luxury

"Millennials are now responsible for 30% of sales in the luxury segment"!

Health, wellness, travel, education, financial planning, culinary delights, high fashion, sustainability or simply freedom - luxury has many faces. When we treat ourselves to beautiful and valuable things, we feel good, it makes us happy and we also indirectly promote our well-being and mental health.

The young target group of Gen Z and millennials (born 1980-2012) has also discovered this for themselves. This is precisely how the young generation is actively changing the market - and completely redefining luxury. "Luxury has become democratized and rejuvenated. Millennials and Generation Z can almost be described as luxury worthy. They love to enhance their image with expensive brands."

Influencers are helping to implement this, picking up on the products and lifestyles in their feeds and placing the messages with their young community.

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Mirjana Elmer.jpg
Mirjana Elmer
Key Account Manager
Goldbach Manufaktur AG - Küsnacht
Goldbach Manufaktur AG


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