Sponsoring of To be wild

In collaboration with the destination partners Interlaken Tourismus and Jungfrau Region, filming of the brand new format To Be Wild took place at the end of June and beginning of July. In each program, Fäbu takes a well-known personality on an extraordinary adventure. The character doesn't know what to expect - only that there will be plenty of adrenaline and action involved. From 0 to 100, they go from the peaceful valley to the rugged Swiss mountains. Fäbu and his guest are then confronted with an exciting challenge somewhere in the wilderness. During the mission, Fäbu explains exciting details about life and survival in the Swiss countryside to his guest and the viewers and also wants to find out exciting secrets from the celebrity's life. The extreme situations are likely to lead to unprecedented conversations. How high will the guest's pulse be?

Your advantages when sponsoring To Be Wild

  • TV presence combined with digital extension in the target group
  • Positive image transfer from the TV format to the brand
  • Strong reference to the attributes of Swissness, outdoor, nature