SOCIAL
2'208 Interactions
DOOH
214'625 impressions
DISPLAY
212'590 Impressions
DISPLAY
212'590 Impressions
Regional, personal and committed
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Initial situation and goal
"Are you already drinking Switzerland?" ask co-owners Christian Stucki, Mark Streit, Roman Josi, Yann Sommer and Severin Lüthi, who are behind the only mineral spring in the canton of Bern. The main aim of the campaign is to prominently present the new design of their product and increase awareness of the mineral water. The campaign aims to create a strong identification of the target group with the product. The combination of various important factors is central to this.
Originally focused on Bern, the campaign aims to have a long-term presence throughout German-speaking Switzerland and establish itself as the sportiest mineral water in Switzerland.
Implementation
The implementation of the concept focuses on placing the product in the new design at the center of the campaign visuals. The agency responsible, Studio Thom Pfister, places particular emphasis on the creative portrayal of the testimonials through expressive portraits that emphasize the campaign headline and create a strong connection to the brand.
The campaign is designed to unite the components of Swissness & Tradition, Health & Wellbeing and Activity & Sport in a clear and appealing way. This strategic focus is intended not only to increase awareness of the product, but also to achieve long-term positioning as the leading sporty mineral water in Switzerland.
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Campaign examples
Take a look at a few examples of the Loeb campaign in the image gallery.
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