DOOH
214'625 impressions
DISPLAY
212'590 Impressions
DISPLAY
212'590 Impressions
Sven Oesch, Former Head of Marketing at LOEB AGEveryone talks about 360° marketing, but very few implement it consistently. Thanks to Goldbach's support, we were able to run our X-Mas campaign on all channels simultaneously and cover the broad target group of a department store.
Regional, personal and committed
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Initial situation and goal
Our aim with the campaign was to make African Fashion Night known to a wide audience, to showcase the rich diversity and boundless creativity of African fashion in all its forms of expression. In addition, to draw attention to our Business Friday to create a platform for innovation and exchange in the field of fashion. We strived to reach out to local communities as well as fashion enthusiasts and all those interested in cultural diversity and creative innovation to engage them in this inspiring event.
Implementation
Specifically, it is about using various marketing channels such as traditional online media, print and digital out of home (DOOH) in a targeted manner to achieve sustainable brand positioning.
Through a targeted presence in these different media, we can comprehensively present the diversity and creativity of African fashion and inspire local communities as well as fashion enthusiasts and those interested in our event in general. This strategic use allows us to draw attention to African Fashion Night and establish it as a significant platform that not only celebrates the beauty and diversity of African fashion, but also provides a space for cultural exchange and inspiration.
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Campaign examples
Take a look at a few examples of the Loeb campaign in the image gallery.
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