SOCIAL
2'208 Interactions
DOOH
214'625 impressions
DISPLAY
212'590 Impressions
Sven Oesch, Former Head of Marketing at LOEB AGEveryone talks about 360° marketing, but very few implement it consistently. Thanks to Goldbach's support, we were able to run our X-Mas campaign on all channels simultaneously and cover the broad target group of a department store.
Regional, personal and committed
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Starting point and goal
The renowned Bernese department store is firmly anchored in the region and carefully cultivates its long-standing traditions. For a long time, the focus was primarily on print media, although the communication strategy was gradually modernized and digitalized. In line with LOEB's dynamic development, the desire arose to break new ground and position itself optimally with a younger target group. This led to the implementation of digital campaigns, outdoor advertising and social media campaigns.
Implementation
Specifically, the aim is to use various marketing channels such as social media, traditional online media, print and digital out of home (DOOH) in a targeted manner in order to achieve sustainable brand positioning. Through a targeted presence in these different media, LOEB can also position itself and be noticed by younger online shoppers. This strategy allows LOEB to present itself as a modern and relevant company while simultaneously expanding its reach.
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Campaign examples
Take a look at a few examples of the Loeb campaign in the image gallery.
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