NEW PATHS lead to new target groups!

LOEB - the most personal department store in Switzerland! Founded in 1881, LOEB has reinvented itself time and again and shaped the retail sector in the region


2'208 Interactions



214'625 impressions


212'590 Impressions

Everyone talks about 360° marketing, but very few implement it consistently. Thanks to Goldbach's support, we were able to run our X-Mas campaign on all channels simultaneously and cover the broad target group of a department store.
Sven Oesch, Former Head of Marketing at LOEB AG

Regional, personal and committed


Starting point and goal

The renowned Bernese department store is firmly anchored in the region and carefully cultivates its long-standing traditions. For a long time, the focus was primarily on print media, although the communication strategy was gradually modernized and digitalized. In line with LOEB's dynamic development, the desire arose to break new ground and position itself optimally with a younger target group. This led to the implementation of digital campaigns, outdoor advertising and social media campaigns.


Specifically, the aim is to use various marketing channels such as social media, traditional online media, print and digital out of home (DOOH) in a targeted manner in order to achieve sustainable brand positioning. Through a targeted presence in these different media, LOEB can also position itself and be noticed by younger online shoppers. This strategy allows LOEB to present itself as a modern and relevant company while simultaneously expanding its reach.


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Please contact us. We will be happy to advise you.