DISPLAY
212'590 Impressions
DOOH
214'625 impressions
REGION
Border region CH/DE
Melanie Braun, Head of Online Marketing & Communication Möbel DickWith Goldbach, you can count on reliable cooperation. Their products are not only high quality, but also effective - a real benefit for our company.
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Quality in furniture, accessoires and hospitality
Starting point and goal: Möbel Dick at Wohnparc Dick in Lauchringen is a renowned furniture store that has continuously offered high-quality furniture and accessories since it was founded in 1929. With a long history of customer satisfaction, Möbel Dick has established itself as a leading supplier in the region, particularly for customers from the Upper Rhine and northern Switzerland. Möbel Dick's aim is to strengthen its presence in northern Switzerland and to target Swiss customers. Targeted marketing campaigns are intended to increase brand awareness and boost sales. Various promotions and offers are to be used to appeal to the target group and attract new customers.
Implementation
Möbel Dick had previously focused its advertising strategy primarily on Swiss customers and traditional advertising measures. Over time, digitalization led to the addition of online campaigns via the booking tool, with display ads being placed for each location in order to target each region.
In summer 2023, digital out-of-home (DOOH) campaigns were also integrated via the booking tool, further expanding the reach.
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Campaign examples
Take a look at a few examples of the Möbel Dick campaign in the picture gallery.
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