Starting point and goal: Möbel Dick at Wohnparc Dick in Lauchringen is a renowned furniture store that has continuously offered high-quality furniture and accessories since it was founded in 1929. With a long history of customer satisfaction, Möbel Dick has established itself as a leading supplier in the region, particularly for customers from the Upper Rhine and northern Switzerland. Möbel Dick's aim is to strengthen its presence in northern Switzerland and to target Swiss customers. Targeted marketing campaigns are intended to increase brand awareness and boost sales. Various promotions and offers are to be used to appeal to the target group and attract new customers.