Addressable TV enables digital advertising delivery with advertising effectiveness and targeting techniques in traditional high-reach linear TV programs based on HbbTV. Hybrid broadcast broadband TV (HbbTV) is a European standard that regulates the connection of TV and Internet services in TV receivers with Internet connections. The central feature is activation via the red color button on the TV remote control.
Innovative options for the creative design of your advertising message and a wide range of targeting options allow you to benefit from this advertising opportunity outside the standard TV advertising blocks. In addition, Addressable TV can also be used to supplement or extend your own TV spot.