Contextual targeting: Targeted advertising playout with appropriate content

With contextual targeting - also known as semantic targeting - advertisers have the option of playing out their online ads on articles that match the content within Newsnet, 20 Minuten, and the "Best of News" environment of the Goldbach Network.

You can choose from various topics such as the World Cup, the start of school or holidays, define personalities and influencers or create your own segments. Convey your message in the desired environment! With the technology of the predictive analytics specialist Grapeshot, suitable content is recognized on the basis of defined search terms and the advertising is placed accordingly.

Automotive
  • Cars
  • Four-wheel drive
  • Commercial vehicles
  • Family cars
  • Hybrid cars
  • Luxury cars
  • Car maintenance
  • Motorcycles
  • Misc. Cars
Business
  • Business
  • Agricultural business
  • Jobs and carreer
  • Construction business
  • Energy resources
  • Management
  • Marketing
  • Misc. Business
  • Small and Medium Enterprises
Economy
  • Economy
  • Markets
  • Misc. Economy
Education
  • Education
  • Misc. Education
  • University
Entertainment
  • Entertainment
  • Arts
  • Books
  • Celebrities
  • Comedy
  • Casinos and gambling
  • Games
  • Movies
  • Music
  • Performing Arts
  • Radio
  • Satire
  • Television
  • Videogames
Event
  • Back to School
  • Black Friday
  • Christmas
  • Chinese New Year
  • Copa America
  • Easter
  • Eid Mubarak
  • Euro Championship
  • Fathers Day
  • Fourth of July
  • Graduation
  • Halloween
  • March Madness
  • Mothers Day
  • Music Festival
  • New Year
  • Olympics
  • Oscars
  • Paralympics
  • Summer Fun Events
  • Superbowl
  • Tennis Championship
  • Thanksgiving
  • Valentine's Day
Family
  • Family
  • Children
  • Elderly Citizens
  • Marriage
Fashion
  • Fashion
  • Beauty
  • Jewellery
  • Men's Beauty
  • Misc. Beauty
  • Women's Beauty
Finance
  • Finance
  • Banking
  • Credit
  • Insurance
  • Loans
  • Pensions
Food
  • Food
  • Cuisine
  • Diet
  • Drinks
  • Food Establishments
  • Kitchen
  • Misc. Food
Health
  • Health
  • Allergies
  • Alternative Medicine
  • Dentistry
  • Diet
  • Disabilities
  • Exercise
  • Misc. Health
  • Sexuality
Home
  • Home
  • Gardening
  • Interiors
  • Pets
  • Property
Law
  • Law
  • Misc. Law
News
  • News
  • News and Weather
Politics
  • Politics
  • American Politics
  • British Politics
  • French Politics
  • German Politics
  • Italian Politics
  • Misc. Politics
Science
  • Science
  • Environmental Science
  • Misc. Science
  • Outer Space
Shopping
  • Shopping
  • Misc. Shopping
Society
  • Society
  • Charity
  • Dating
  • LGBT
  • Misc. Society
  • Religion
Sports
  • Sport
  • Angling
  • Athletics
  • Australian Football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Equestrian
  • Extreme Sports
  • Golf
  • Handball
  • Horseracing
  • Ice Hockey
  • Martial Arts
  • Misc. Sports
  • Motor Sports
  • Rugby
  • Soccer
  • Tennis
  • American Football
  • Waterpolo
  • Winter Sports
Tech
  • Technology
  • Cameras
  • Computing
  • Phones
  • Social Media
Travel
  • Travel
  • Air Travels
  • Business Class Travels
  • Cruises
  • Family Vacation
  • Holidays
  • Misc. Travel
  • Rail Travels