Contextual targeting: Targeted advertising with appropriate content
With contextual targeting - also known as semantic targeting - you have the option of displaying your online advertising in articles within the Goldbach Network that match the content.
With contextual targeting, no target groups are addressed, but editorial contexts are targeted. You can choose from various topics/contextual segments such as the World Cup, the start of school or other areas of interest, or have your own segments created.
Deliver your message in the context you want! Using technology from predictive analytics specialist Grapeshot, appropriate content is identified based on defined search terms and ads are placed accordingly, making the advertising experience more enjoyable and relevant for users and their customers.