Contextual targeting: Targeted advertising playout with appropriate content
With contextual targeting - also known as semantic targeting - advertisers have the option of playing out their online ads on articles that match the content within Newsnet, 20 Minuten, and the "Best of News" environment of the Goldbach Network.
You can choose from various topics such as the World Cup, the start of school or holidays, define personalities and influencers or create your own segments. Convey your message in the desired environment! With the technology of the predictive analytics specialist Grapeshot, suitable content is recognized on the basis of defined search terms and the advertising is placed accordingly.