Contextual targeting: Targeted advertising with appropriate content

With contextual targeting - also known as semantic targeting - you have the option of displaying your online advertising in articles within the Goldbach Network that match the content.

With contextual targeting, no target groups are addressed, but editorial contexts are targeted. You can choose from various topics/contextual segments such as the World Cup, the start of school or other areas of interest, or have your own segments created.

Convey your message in the desired environment! By identifying relevant content based on defined search terms, advertisements are strategically placed to create a more pleasant and relevant advertising experience for users and their customers.