Gaming Ads

Gaming ads are innovative and offer advertisers a new communication channel to reach gamers with unobtrusive advertising formats. Brands can now become part of the game and present their message on every advertising space.

Advantages of gaming ads

  • Unique opportunity to reach users while practicing their hobby (unobtrusive advertising format)
  • Viewability measurement via IAS
  • 100% Brand Safe
  • Creative and interactive advertising formats

FAQ about gaming ads

Am I reaching more than just the male target group in the gaming environment?

The assumption that gaming only reaches men is long outdated. Relatively speaking, more women use their mobile or iPad/tablet to play games, while stationary devices such as PCs or consoles predominate among men. The main difference therefore lies in the fact that gaming is possibly more of a pastime for women, while men are more likely to "gamble".

Does gaming only affect the young target group?

No, gaming affects a very broad age group, from young to old. With gaming ads, you can reach all types of gamers. From soft players to heavy gamers.

Are in-game ads even noticed?

Yes, they will! In-game ads are primarily perceived subconsciously and are therefore particularly striking in terms of positive brand perception. In addition, the content of your advertising can be tailored to the game. For example, advertising for energy drinks can be placed in games that are associated with sport.

Where will my advertising be placed?

The advertising media can be found in a variety of game apps in which the ads are cleverly integrated into the context of the games (contextual in-game advertising) or, with the user's consent, as a spot that provides the player with a benefit within the game (rewarded video). The advertising media can also be found in various game-related environments with classic display and video formats.

Which devices are used for playout?

Due to the diversity of publishers and platforms, ads are displayed on smartphones, desktops and games consoles.

Are the ads clickable?

All ads in the product are clickable. For advertising within the games, the click is made possible by 3D touch.

Can I set a targeting?

The classic Swiss gamer is reached via the product content. Accordingly, the target group is already limited to the users relevant to the product (environment targeting). Other targeting methods, such as age targeting, are being developed and are a long-term goal that GBA is pursuing.

Can I set a frequency capping?

As with other products, frequency capping can also be used for gaming ads in order to avoid addressing the same person multiple times on individual platforms within a short period of time.

Can I also book gaming programmatically?

Yes, the product can also be booked via the programmatic route!

Are you interested?

If you would like to find out more about the possibilities in the area of gaming ads, simply contact us.

Manuel Trüb
Manuel Trüb
Partner & Product Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Tim Buzzi.jpg
Tim Buzzi
Product Manager
Goldbach neXT AG - Küsnacht
Goldbach neXT AG
Küsnacht
Mickaël Bonenti.jpg
Mickaël Bonenti
Digital Network Lead Romandie
Goldbach Audience AG - Lausanne
Goldbach Audience AG
Lausanne
Christian Civiello.jpg
Christian Civiello
Key Account Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Svenja Dietrich.jpg
Svenja Dietrich
Key Account Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Pucci Chiara.jpg
Chiara Pucci
Key Account Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Rahel Schneider.jpg
Rahel Schneider
Head of strategic Sales / Dep. Director Agency Sales
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Gentiana Pllana.jpg
Gentiana Pllana
Key Account Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Giuseppe Taormina.jpg
Giuseppe Taormina
Sales Account Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
Auer Roman.jpg
Roman Auer
Head of Sales / Dep. Sales Director
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht

Further possibilities in the gaming sector