Gaming Ads

The assumption that gaming only reaches men is long outdated. Relatively speaking, more women use their mobile or iPad/tablet to play games, while stationary devices such as PCs or consoles predominate among men. The main difference therefore lies in the fact that gaming is possibly more of a pastime for women, while men are more likely to "gamble".

No, gaming affects a very broad age group, from young to old. With gaming ads, you can reach all types of gamers. From soft players to heavy gamers.

Yes, they will! In-game ads are primarily perceived subconsciously and are therefore particularly striking in terms of positive brand perception. In addition, the content of your advertising can be tailored to the game. For example, advertising for energy drinks can be placed in games that are associated with sport.

The advertising media can be found in a variety of game apps in which the ads are cleverly integrated into the context of the games (contextual in-game advertising) or, with the user's consent, as a spot that provides the player with a benefit within the game (rewarded video). The advertising media can also be found in various game-related environments with classic display and video formats.

Due to the diversity of publishers and platforms, ads are displayed on smartphones, desktops and games consoles.

All ads in the product are clickable. For advertising within the games, the click is made possible by 3D touch.

The classic Swiss gamer is reached via the product content. Accordingly, the target group is already limited to the users relevant to the product (environment targeting). Other targeting methods, such as age targeting, are being developed and are a long-term goal that GBA is pursuing.

As with other products, frequency capping can also be used for gaming ads in order to avoid addressing the same person multiple times on individual platforms within a short period of time.