TRANSPARENCY AND QUALITY IN ONLINE TARGETING

Goldbach was the first company to have its prediction models for online targeting campaigns certified by WEMF.

As part of the WEMF Better Prediction Initiative (BPI), we conducted the Prediction Accuracy Check (PAC) together with WEMF to verify the accuracy of our predictions in terms of gender and age of a target group.

The result: our targeting for online campaigns achieves a score of 89.4 out of 100 (97.2 in terms of gender).

Would you like to learn more about the initiative and the PAC? In addition to the WEMF media release, you can find a Q&A and the certificate itself here.

To the certificate
To the media release
Q&A
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ADVANTAGES OF WEMF PAC FOR ADVERTISING CLIENTS

  • Highest possible transparency regarding predictions of Goldbach online targeting
  • Tested and confirmed quality of Goldbach online targeting
  • Almost 90% accuracy in predictions of gender and age of a target group

YOU HAVE QUESTIONS?

Our advertising professionals are always available for questions and bookings.

Plattner Thomas.jpg
Thomas Plattner
Sales Director
Goldbach Audience AG - Küsnacht
Show phone number
[email protected]
Goldbach Audience AG
Küsnacht