Transparency and quality in online targeting

In 2023, Goldbach had its prediction models for online targeting campaigns certified by the WEMF as a first mover. This year, we have now had the certificate renewed for the period from January 1 to June 30, 2024.

As part of the WEMF Better Prediction Initiative (BPI), we once again carried out the Prediction Accuracy Check (PAC) together with the WEMF to verify the accuracy of our predictions in relation to the gender and age of a target group.

The result: our targeting for online campaigns achieved a score of 89.3 out of 100 (93.7 in terms of gender).

Would you like to find out more about the initiative and the PAC? Here you will find a Q&A and the certificate itself.