Advertising market Belgium

Le Vif/L'Express is the leading news magazine in the French-speaking part of Belgium. A high-quality weekly magazine that provides in-depth coverage of current events. Politics, society, science, culture, art, literature and sports are all scrutinized. Le Vif/L'Express bringsreal added value to all these topics, especially thanks to the critical approach of its journalists.

In addition to the hundred or so pages of content, Le Vif/L'Express offers a high-quality lifestyle magazine, Le Vif Weekend, and the cultural supplement Focus Vif. Le Vif/L'Express + Le Vif Weekend + Focus Vif form a unique and diverse offering with a focus on news, lifestyle and culture.

Nine times a year, the offering is supplemented by the health magazine Bodytalk and Le Vif Extra.

Le Vif Weekend is the lifestyle news magazine. The combination of journalistically prepared news and lifestyle topics gives the magazine its distinctive DNA and sets it apart from traditional women's magazines.

Each week, the editorial team covers a wide range of lifestyle topics, deciphering the latest trends. The editorial team is always on the lookout for new products and good addresses and tests them according toabsolutely objective criteria.

Le Vif Weekend regularly publishes exclusiveeditions that are entirely dedicated to a specific theme: Children, Men's Fashion and Belgian Fashion, Accessories, Watches, Travel, etc. These issues provide advertisers with a targeted context around topics that appeal to the readership.

For more than three decades, Trends-Tendances, the French-language Belgian news magazine, has been considered the reference of the economic and financial world.

It is known for its insightful analyses. It helps to understand national and international economic events and to act accordingly. It also helps readers identify opportunities that will further their careers or advance their businesses.

Trends-Tendances is known for its objective, purpose-driven approach. MoneyTalk, formerly a Trends-Tendances supplement, is now a section of the magazine. In it, readers will find helpful information to improve their personal wealth.

Sport/Foot Magazine is the quintessential sports news magazine. The editorial team is not content with simply disseminating news. It takes readers behind the scenes of sport, presenting the before and after of major sporting events.

The focus is on football. All facets of the football event are analyzed and deciphered. But other sports also have their place in the magazine: cycling, tennis, basketball and volleyball.

Sport/Foot Magazine is therefore a wide-ranging magazine withgreat relevance in the world of sports.

The modern layout provides a perfect balance between text and images. It makes Sport/Foot Magazine an easily accessible and inviting title. The magazine regularly publishes dossiers and special issues: Guide du Cyclisme, Formule 1 and Agenda du Sport.

Trends Style is the lifestyle magazine that presents readers with the hottest must-dos, must-wear and must-haves. All social lifestyle aspects can be found in thisbible of elegance.

Since its inception in 2002, Trends Style has informed and inspired with both its form and content. It captivates with its innovative, creative look and cool, gripping and stylish tone.

The topics are: Fashion, Watches and Accessories, Looks and Cosmetics, Art and Culture, Architecture, Interior Design, Photography and Literature, Gastronomy, Shopping, Travel and Short Trips, Cars, Technology, Media and Communication, Sports, Action and Adventure. And not to forget: People! Icons, idols, events and happenings, society, communities. Trends Style is aimed at men and women with higher education and a flair for elegance and good taste.

Focus Vif, the leading weekly cultural magazine in the French-speaking part of Belgium.

Young and trendy, active on the web and social networks, it covers the whole spectrum of modern leisure activities: Cinema, music, videogames, TV series, literature, comics, dance, theater and exhibitions.

Throughout the year, Focus Vif publishesspecial dossiers (summer festivals, Oscars, high-tech, etc.) andspecial issues (TV series anthology, cinema guide, etc.).

Multifaceted, bold and independent, Focus Vif accompanies readers in their leisure activities, informs them about not-to-be-missed cultural events and helps them decipher new trends.

Femmes d'Aujourd'hui, the very first Belgian women's magazine, offers its readers a wealth of information, tips and ideas every week to make their lives easier and more enjoyable. Helpful, inspiring and entertaining articles in various sections such as fashion, beauty, cooking, health, home decor, travel, gardening and psychology.

Femmes d'Aujourd'hui includes a removable TV guide tailored to female readers and offers a series of supplements each year.

Femmes d'Aujourd'hui has long been much more than just a magazine. The magazine is a real ally thanks to its various platforms: the monthly issue, the weekly issue, the theme specials, the website, Shedeals, Facebook ...

Plus Magazine is a national monthly magazine aimed at people50+ . The inspirational magazine is based on 5 pillars: Health, Law and Finance, Society, Leisure,

Art of living.

Plus Magazine aims to accompany its readers and offer them expert opinions, testimonials and solutions. The journalists inform the readers to make their lives easier, explaining in a simple and concrete way, spreading optimism. Plus Magazine is aimed at people over 50 who have financial means and free time. The readership spans all social classes. The active and diversely interested readers often encounter new challenges and are at a point in life where they are asking themselves new questions. They are therefore constantly on the lookout for useful information.

Every week Flair presents the latest fashion and make-up trends, the hottest hotspots and simple recipes, all spiced up with testimonials and a reader makeover. Flair knows no taboos. All current topics of the woman of today are brought on the table. As goodies, Flair regularly presents short trips, mini-budget restaurants and cool gadgets. Flair is much more than just a magazine!

Flair is cheeky, surprising, spontaneous, accessible and positive. This energetic brand offers its community the opportunity to enjoy life to the fullest in an interactive way via print, online, social media, shedeals and events.

GAEL is ahigh quality monthly lifestyle magazine in the field of fashion and beauty. 100% Belgian, with a special focus on Belgian designers and Belgian fashion. With selected information on living and travel, psychology, health, society and culture, the reader always stays up to date. In short, GAEL offers luxury for the body and nourishment for the mind.

The GAEL brand has evolved into a multimedia platform: additional content on gael.be, a regional supplement in the magazine, and an app with the best shopping and restaurant addresses.

Thanks to its touchpoints, GAEL is the preferred source of inspiration for the trendy woman.

Le Vif Weekend's Black issues are built around one main theme: Fashion, Interior, Gastronomy, Beauty and Wellbeing. They are real collector's items, inviting to leisurely reading and dreaming.

Le Vif Weekend is aimed at women and men with a wide range of interests. These readers are looking for information and practical tips on how to spend their free time. They appreciate quality and have ahigh standard of living.

As true pioneers of good taste, they are always open to new ideas.

Target audience: Pioneers of good taste

Bodytalk meets the growing demand for reliable health and wellness information. It is the largest health magazine in Belgium and is based onfour editorial pillars:

Health - Food - Sports - Psychology.

Launched in 2006, the magazine offers in-depth articles and valuable tips for a happy and healthy life. The articles are written in collaboration with doctors or university professors, which ensures their high scientific value. In addition to interviews with experts, Bodytalk also features testimonials.

Bodytalk is mainly aimed at people from the upper social classes. To readers who are interested in all health topics (healthy nutrition, sports, etc.).