Advertising market Sweden

Sweden's leading fashion and lifestyle magazine.

Damernas värld is Sweden's biggest fashion magazine with high quality in all areas, reporting, analyzing, accompanying and always offering good fashion journalism in text and pictures. Here you can dream away and also participate in the things that are important in the life of a modern woman - inspiring people, relevant social issues that move, the most interesting voices and of course topics that are important for well-being and self-expression: Fashion, Beauty, Culture, Travel, Food and Interior Design. Ladies' World is quality and good taste all around. We also award the prestigious "Gold Button" fashion prize.

Sweden's most widely read parenting magazine - in print and digital.

On Viföräldrar.se and in Vi Föräldrar magazine, the focus is on pregnancy and the first important years of a child's life, from newborn to preschool age - years when new habits are formed and loyalty to new brands is built. We Parents' consumer tests, buying guides, advice and tips are known for their high credibility. Vi föräldrar reaches parents with strong buying power throughout Sweden. We offer a variety of advertising and cooperation formats on all relevant platforms and tailor solutions on request - from small discounts to comprehensive overall concepts. If you want to reach an even broader target group, our FAMILY package, which also includes Mama!

Amelia - Sweden's most popular brand for women.

Amelia is the website and magazine that empowers and coaches women in all areas of life - finance, relationships, health and work. With a well-visited website and over 230,000 readers per issue, Amelia is the largest and most popular brand for women in Sweden.

Inspirational reading for women 40+.

Tara is the magazine for the midlife woman who has left the stress of having a toddler behind and can put herself back in the spotlight. It's both confusing and full of possibilities. Tara is her friend on this journey. Here she meets other women who have similar questions about what life should be about to be wonderful. It's about beauty, fashion, health, food, personal development, but most of all, relationships.

The success magazine for all those who are 50+.

M-Magazine is for women who are in an exciting phase of life and are actively thinking about their next steps. Our life issues, our health, our appearance. There are many of us, we are curious, we want to have an impact and feel involved. We are Mappies - Mature, Affluent Pioneering People. M-Magazine offers great reading material, topicality, enjoyment and service. Let us uplift you, enlighten you and bring you up to date.

The magazine that keeps you on top.

ToppHälsa helps you take the simple, effective steps to success to a more beautiful, glorious and healthy life. We give you 100% momentum and inspiration with the best fitness tips, the tastiest and healthiest recipes. We show you the smart way to natural beauty and help you bring out your best self - today.

Food inspiration for everyday & celebrations.

Allt om Mat helps you cook successfully every day. Here you'll find the quick meals that make a busy day easier, as well as inspiration for the more luxurious dinners of the weekend. We're at the forefront of healthy eating, always with a no-nonsense approach and a focus on great taste. Plus, there's always our popular 'Friday Gourmet', 'Buy Home 5', 'Cooking School' and 'Quick Sex' sections with lots of delicious recipes. In our test kitchen, we do the work for readers - our recipes work.

The adventure begins at Allt om resor.

Allt om Resor is the magazine that takes you to the destinations of your dreams - and the destinations you never knew you dreamed of. We write about sun & sea, weekend trips to hot cities and dream vacations to exciting places. We inspire hiking, adventure, cultural and active vacations - for those who want to experience a little more. All About Travel offers solid travel guides, inspiring reviews and beautiful pictures, and tells you where to find the best beaches, the most popular cities, the best hotels and the best shopping. Our popular tests and clever travel tips can be found in every issue.

Serious Automotive Journalism.

Teknikens Värld is the best serious automotive journalism in the world. In creating a wide-ranging magazine that covers everything from small cars to used cars to supercars, something our readers can usually only dream of. Our car tests are world-renowned for uncovering flaws in cars and are consistently quoted by other media. In addition, we help Swedes achieve the best possible and most affordable car ownership.

The obvious choice for a more beautiful home

All i Hemmet is the warm and inviting source of inspiration for those who love to remodel and craft at home. Here you will find homes with lots of inspiring ideas, plenty of DIY tips, buying guides and useful topics such as kitchen and bathroom, storage, hallway and lighting. We show you how to spice up your everyday life with beautiful table decorations and gorgeous flowers. All in the Home is the obvious choice for those who want achievable dreams and concrete tips on how to make their home even more beautiful.

Sweden's largest magazine for interior design

Sköna hem is Sweden's largest and leading interior design magazine - a sure source of inspiration that always stands for trend, tradition and quality. With us, you can follow us into Sweden's most beautiful homes - and get plenty of ideas and inspiration. Our experienced interior designers always offer stylish solutions in our major interior themes. That's why over 300,000 interior design enthusiasts read every issue.

Dagens Nyheter is one of four national daily newspapers. It is one of the most credible in Sweden. Its content is commented on by many other media. Domestic news is one of the most popular sections. 

Dagens Industri provides Sweden with business news and analysis on a variety of platforms.

Print media, digital devices or eye-to-eye meetings - our readers can choose how and where they want to participate in our content. Each week, Dagens Industri's products reach 1,300,000 entrepreneurs and other decision-makers, as well as people with a keen interest in business, stocks and the stock market. A large part of our readers are also high-income consumers, early adopters and are willing to pay for quality and design.

Expressen is an excellent editorial newspaper

Expressen is Sweden's national newspaper. It offers an excellent editorial environment to reach an upper and middle professional class audience. Expressen has a reputation for investigative reporting, in addition to articles on fashion, culture, sports and entertainment. Target audience: upper/middle-income professionals.

Privata Affärer is an independent magazine that gives concrete advice on investing in stocks, funds and commodities. 

We write about mortgages, housing, taxes and how best to save for your retirement, with a clear focus on how these issues affect your personal finances. Because of this, Privata Affärers readers are richer, more knowledgeable and more interested in personal finance than other Swedes. Quite simply, we are your guide to better personal finance. We are free from banks, insurance companies and financial advisors.