M6 - Continuons de grande ensemble !

M6 is the cheeky, creative and innovative channel with the first French-language advertising window in French-speaking Switzerland. The channel stands for top series and strong in-house productions, such as the popular cooking show "Top Chef," the talent show "La France a un incroyable talent", the heartwarming dating show "L'amour est dans le pré" and the series "Scènes de ménages." Movies, foreign series, French dramas and major sporting events such as Euro 2020 can be seen on M6. Live programming is also a strong pillar of the M6 channel: new shows like "Tous en cuisine avec Cyril Lignac" and "Ça peut vous arriver" with Julien Courbet have been launched and are becoming increasingly successful. M6 deciphers current affairs through its numerous news magazines and has been committed for several years to helping viewers move towards a more responsible world. For two consecutive years, "La Semaine Green" has been an opportunity to raise awareness of socio-environmental issues: a week in which the channel's content is edited and its advertising formats are adapted to the occasion.

General information

Group of ChannelsGroupe M6
Average age51
Core target groupWomen 15-39 years
Princing target groupPersons 15-49 years
Proportion of persons HHF66%

Core competencies

  • Convivial formats, continuous programming and reliable strong show formats.
  • Prime-time events and high-profile shows
  • Successful in-house productions
  • Strong private station in French-speaking Switzerland