sixx - THE MULTICHANNEL TV STATION FOR YOUNG WOMEN
With sixx, women navigate life with perfection. The channel dedicated to women (relevant target audience: women aged 15 to 39) is present on all platforms. On Facebook, Instagram, and Twitter, sixx is among the most beloved television brands and has evolved over the years to become a true "Female Multichannel-Brand." Whether in baking, cooking, decorating, or love – sixx addresses classic women's themes with a modern touch and a twinkle in the eye.
General information
Group of channels | Seven.One Entertainment Group |
Average age | 51 |
Core target group | Women 15-39 |
Pricing target group | People 15-49 |
Proportion of HH running people | 70% |
Core competencies
- Female cult series and top feature films
- In-house productions
- Factual entertainment
- TV events of the female kind
TOP10 BROADCASTS
People 15-49
Format | Rt-T | MS-% | Aff (Rt) |
---|---|---|---|
Paula kommt - Sex und Gute Nacktgeschichten | 21.817 | 7.3 | 205 |
Desperate Housewives | 19.410 | 16.6 | 192 |
Hochzeit auf den ersten Blick - Australien | 19.121 | 44.9 | 206 |
Friends | 17.766 | 10.7 | 214 |
Seattle Firefighters - Die jungen Helden | 16.459 | 58.9 | 221 |
Sweet & Easy - on Tour | 16.386 | 17.5 | 200 |
Unser Traumhaus: Umzug oder Umbau? | 15.363 | 6.9 | 162 |
This Is Us - Das ist Leben | 15.174 | 55.9 | 221 |
Germany's Next Topmodel - by Heidi Klum | 15.153 | 5.0 | 181 |
Cesar Millan: Better Human, Better Dog | 15.020 | 14.4 | 201 |