TFX
In recent years, TFX has met the challenge of engaging the younger generation while maintaining its appeal to a broader audience. Its editorial success was built on four pillars: Reality shows airing year-round on Access, with successful franchise formats like "Les 10 couples parfaits" and "La Villa des cœurs brisés." Real Entertainment with strong themes that capture the interest of Millennials: Fashion with "Beauty Match" and tattoos with "Tattoo Cover." Generational series with "Dragon Ball Super," "Nicky Larson" and "Gossip Girl," and cinema with a mix of blockbusters, comedies and superhero movies like "Angry Birds," "Kung Fu Panda," "Avengers" and the "Fast and Furious" saga. In recent years, TFX has thus established itself as one of Generation Z's favorite stations, also in French-speaking Switzerland.
General information
Group of channels | Groupe TF1 |
Average age | 52 |
Core target group | Women 15 - 49 |
Pricing target group | People 15 - 49 |
Proportion of HH running people | 72% |
Core competencies
- Entertainment for the young audience
- Real-Life Entertainment
- TFX benefits from the know-how and portfolio of Groupe TF1
- Blockbusters
TOP 10 BROADCASTS
People 15-49
Format | Rt-m | Pda-% | Aff (Rt) |
---|---|---|---|
Le pari | 16.016 | 14 | 156 |
Sales gosses | 15.019 | 15.6 | 149 |
Incroyables mariages gitans | 13.863 | 8.2 | 163 |
Cleaners, les experts du ménage | 13.685 | 9.3 | 162 |
Le transporteur | 12.909 | 8.9 | 132 |
Palmashow very bad blagues | 12.58 | 44.3 | 201 |
Friends | 11.37 | 8.7 | 184 |
Jurassic World | 11.365 | 7.6 | 132 |
Cleaners, les experts du ménage | 11.141 | 7.7 | 178 |
Tattoo Cover, sauveurs de tatouages | 11.12 | 30.8 | 201 |