In recent years, TFX has met the challenge of engaging the younger generation while maintaining its appeal to a broader audience. Its editorial success was built on four pillars: Reality shows airing year-round on Access, with successful franchise formats like "Les 10 couples parfaits" and "La Villa des cœurs brisés." Real Entertainment with strong themes that capture the interest of Millennials: Fashion with "Beauty Match" and tattoos with "Tattoo Cover." Generational series with "Dragon Ball Super," "Nicky Larson" and "Gossip Girl," and cinema with a mix of blockbusters, comedies and superhero movies like "Angry Birds," "Kung Fu Panda," "Avengers" and the "Fast and Furious" saga. In recent years, TFX has thus established itself as one of Generation Z's favorite stations, also in French-speaking Switzerland.

General information

Group of channelsGroupe TF1
Average age52
Core target groupWomen 15 - 49
Pricing target groupPeople 15 - 49
Proportion of HH running people72%

Core competencies

  • Entertainment for the young audience
  • Real-Life Entertainment
  • TFX benefits from the know-how and portfolio of Groupe TF1
  • Blockbusters


People 15-49

Source: Mediapulse TV Data (Instar Analytics), FS, people 15-49 incl. guests, TFX_CH, 2023, Mon-Sun 24h, TG-Share-% (Rt), MS-%, Aff (Rt), all platforms,
overnight +7.

FormatRt-mPda-%Aff (Rt)
Le pari16.01614156
Sales gosses15.01915.6149
Incroyables mariages gitans13.8638.2163
Cleaners, les experts du ménage13.6859.3162
Le transporteur12.9098.9132
Palmashow very bad blagues12.5844.3201
Jurassic World11.3657.6132
Cleaners, les experts du ménage11.1417.7178
Tattoo Cover, sauveurs de tatouages11.1230.8201

All channels from Groupe TF1

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